VP of Product Marketing

Job Description

VP, Product Marketing | Confidential Employer

The Tone:
This is a full-time role at Confidential Employer, located in Hybrid, Menlo Park, CA. Moloco builds powerful AI advertising solutions, democratizing access to advanced machine learning historically reserved for tech giants. This role is crucial for defining how Moloco’s AI-powered products are presented to the market, building the product marketing function from the ground up, and establishing the company as an authority in AI-driven advertising.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid, Menlo Park, CA
• Pay: $300000–$400000 yearly
• Team: Reports directly to the CMO, serves on the marketing leadership team, leads a team of product marketers, and partners with product, GTM, and shared marketing functions.
• Mission: Owns how Moloco’s products are named, positioned, and explained to the market, aiming to establish the company as the authority in AI-driven advertising.

What You’ll Actually Do
• Own Positioning, Messaging, and Enablement: Take charge of product naming, positioning, messaging, and enablement across all Moloco product areas and at the company level, ensuring clarity and consistency that resonates with sellers, customers, and the market.
• Integrate Product Marketing into the Product Lifecycle: Integrate product marketing effectively into the product development lifecycle to ensure market and customer insights shape product decisions and launch strategies, developing processes like positioning alignment and launch planning.
• Own Content, Thought Leadership, and Product Storytelling: Direct Moloco’s comprehensive content and thought leadership strategy and execution, encompassing partnerships, data reports, case studies, and educational content, and evolving the company website as a strategic asset.
• Partner with GTM and Product Teams: Collaborate closely with GTM and product teams to provide market analysis, competitive insights, and voice-of-customer feedback, adapting product marketing for key customer segments and geographic audiences.
• Lead Product Marketing and Represent Moloco Externally: Build and lead a high-performing product marketing organization, serve as a strategic voice on the marketing leadership team, and speak publicly on Moloco products, industry trends, and AI advertising best practices.

The Must-Haves
• Background: Executive-level marketing professional with deep product marketing domain expertise, including fluency with PMM frameworks and organizational models, combined with a profound understanding of digital advertising, performance marketing, and the broader ad ecosystem.
• Experience: 12+ years of marketing experience, specifically including senior product marketing leadership at an enterprise technology company, demonstrating success across a multi-product portfolio rather than a single product line.
• Skills: Proven ability to build and run the operating system of a product marketing function (launch tiers, alignment rituals, messaging standards), develop and execute content and thought leadership programs (including data-driven reports and case studies), design comprehensive product storytelling models for various channels, and strategically evolve a company website as a key asset.
• Bonus: Demonstrated curiosity about AI, active use of AI tools in daily work, the ability to effectively support and enhance the efforts of GTM and other teams, and the capacity to maintain composure and drive progress effectively amidst ambiguity.