Trade Marketing Manager

Job Description

Trade Marketing Manager | L’Oreal

The Tone:
L’Oréal is the world’s largest and most profitable beauty company, present in over 150 countries, dedicated to providing the best in cosmetics innovation for diverse beauty needs. The company’s mission is to bring beauty to all people and aims to win over another billion consumers by creating cosmetic products that meet their infinite diversity. This full-time Trade Marketing Manager role, located in Malaysia, is vital for achieving these ambitious goals. The role matters by driving brand sales and category growth through strategic trade activities and effective in-store execution, directly translating marketing visions into consumer engagement, and contributing to L’Oréal’s journey as pioneers in the new beauty tech world.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – Malaysia

• Team: Reports into the Business Development Director.
• Mission: Owns the development and implementation of trade marketing strategies and plans to drive brand sales, category growth, and consumer engagement for L’Oréal’s diverse beauty brands.
• Tech Stack: MS Office (Excel, PowerPoint)

What You’ll Actually Do
• Strategy & Sales Generation: Develop and implement the Trade Marketing strategy and plans to drive brand sales, generate trade activities for brands and retailers, and contribute towards category, brand, and channel growth in line with annual brand plans and global brand positioning.
• Campaign Management & Execution: Lead the translation and execution of marketing plans into impactful trade campaigns, designed to drive consumer footfall, traffic, and engagement, ensuring all in-store communications and visual merchandising respect brand guidelines.
• Category Leadership & Financial Management: Conduct category management projects with careful CAPEX management to drive category captaincy and growth, simultaneously driving optimum ROI for all trade marketing activities while adhering to commercial targets and the trade marketing budget.
• Data-Driven Adjustments & Process Improvement: Bring field intelligence and data analysis to identify market opportunities and gaps, adjusting trade initiatives in collaboration with marketing and commercial teams, and implement, monitor, and improve processes to effectively link all marketing and commercial activities.
• Team Leadership & Stakeholder Collaboration: Recruit, develop, and manage the Trade Marketing team, ensuring the continuous development of their expertise and know-how, and collaborate extensively with internal and external stakeholders such as Marketing, Commercial teams, Retailers, Agencies, and Brand Advisors to successfully conduct trade activities.

The Must-Haves
• Background: Bachelor’s degree in Marketing, Business Management, Mass Communication, PR, or any related field. This role is at a Manager career level.
• Experience: At least 5 years of proven experience, ideally gained within multinational, FMCG, e-commerce, retail, merchandising, or health & beauty companies, with direct exposure to and background in trade marketing and/or brand marketing functions.
• Skills: Strong Problem Solving & Analytical skills (including proficiency in Excel and PowerPoint), creative thinking, detail-oriented project management abilities, excellent presentation and communication skills, and proficiency in English.