Director, Global Account-Based and Industry Marketing

Job Description

ABX & Industry Marketing Manager | Zendesk

The Tone:
This is a full-time hybrid role at Zendesk, located in US locations. Zendesk’s mission is to power exceptional service for every person on the planet by building products rooted in AI, automation, and intelligent customer experiences. This role is crucial for building the global framework and programs that help Zendesk engage priority accounts and industries, creating measurable pipeline impact. The position focuses on translating insights into relevant marketing experiences that enable Sales to start better conversations, progress opportunities, and grow Zendesk’s presence in strategic markets.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid – US locations
• Pay: $148000–$222000 yearly
• Mission: This person will build and evolve Zendesk’s global account-based experience (ABX) operating model and develop industry plays to drive pipeline impact.
• Tech Stack: account-based advertising platforms, CRM, marketing data, engagement-signal workflows, Influ2, CDP, intent, buying-group, account-scoring workflows, Canva

What You’ll Actually Do
• Operating Model Design: Build and evolve Zendesk’s global account-based experience (ABX) operating model, covering account selection, investment levels, planning, activation, measurement, and team readiness across 1:1, 1:few, and scaled programs.
• Program Enablement: Create repeatable playbooks, workflows, and templates that empower regional teams to activate effective account and industry motions for their specific markets.
• Paid Media Leadership: Lead paid media strategy for priority-account and cohort programs, defining targets, buying groups, audiences, channel mix, sequencing, investment allocation, creative needs, landing experiences, and success measures.
• Industry Play Development: Develop global industry plays and campaign kits, encompassing industry narratives, sales plays, nurture journeys, paid-media templates, personalized web experiences, executive-engagement options, direct-mail concepts, and field enablement.
• Performance Measurement: Establish and review performance measures across target-account and contact reach, engagement, buying-group depth, high-intent activity, meetings, opportunity progression, and pipeline influence, using results and field feedback to improve and scale programs.

The Must-Haves
• Background: Marketing leader with deep B2B SaaS marketing experience.
• Experience: 5+ years of B2B SaaS marketing experience, including 2+ years focused on account-based marketing, industry marketing, demand generation, or paid media. This includes planning and activating 1:1, 1:few, or account-based paid media campaigns, from audience strategy and creative development through activation, optimization, and measurement. Demonstrated ability to connect marketing activity to measurable outcomes such as target-account engagement, meetings, opportunity progression, pipeline influence, or revenue impact. Experience using account-based advertising platforms, CRM, and marketing data or engagement-signal workflows to identify and engage priority accounts.
• Skills: Strong strategic and analytical judgment to convert account, industry, buying-group, and intent data into clear plans and practical next steps. A collaborative approach to working across Sales, regional marketing, product marketing, creative, and marketing and sales operations teams. Clear, concise communication skills with the ability to influence decisions across functions and levels. Comfort using AI-enabled tools responsibly to improve the speed and quality of marketing work, while applying critical judgment to validate outputs, protect sensitive information, and follow approved tools and policies.
• Bonus: Experience with contact-level ABM advertising platforms such as Influ2, or comparable account-based advertising technologies. Experience building global marketing frameworks, industry plays, campaign kits, and field enablement for regional teams across multiple markets. Familiarity with CDP, intent, buying-group, and account-scoring workflows, as well as creative-template tools such as Canva or similar platforms. Experience developing scalable AI-assisted creative or campaign workflows, including governance, quality assurance, approval processes, and reporting.