Strategic Product Marketing Engineer

Job Description

Principal Engineer – Product Marketing | Microchip Technology

The Tone:
This is a full-time role at Microchip Technology, located in an in-person setting. Microchip Technology designs the technology that powers the world around us, specializing in embedded security solutions like Secure Elements, Root of Trust solutions, and CryptoAuthentication devices. This highly visible role is critical for leading product line strategy, driving customer engagement, and expanding business growth within Microchip’s security portfolio in both existing and emerging markets. The position helps define future product roadmaps and builds executive-level customer relationships to secure revenue growth.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person

• Team: Secure Computing Group (SCG); interfaces with customers, sales, product management, applications engineering, and system architecture teams.
• Mission: To lead product line strategy, customer engagement, and business growth initiatives across SCG’s security portfolio, driving adoption in existing and emerging markets.
• Tech Stack: Hardware security, cryptographic principles, Root of Trust technologies, Secure Elements, embedded controllers, secure embedded systems.

What You’ll Actually Do
• Product Line Strategy: Drive the definition and execution of product line strategies and long-term roadmaps in collaboration with various engineering and architecture teams.
• Business Development: Develop and execute business growth strategies across strategic customers and target verticals, identifying and accelerating high-value design-win opportunities.
• Customer Engagement: Establish trusted advisor relationships with customer engineering teams and executives, presenting Microchip’s security technologies and understanding customer system architectures.
• Market Intelligence: Conduct market analysis, competitive benchmarking, and industry assessments to identify growth opportunities, develop pricing strategies, and monitor industry trends.
• Sales Enablement: Create and deliver customer presentations, training materials, technical collateral, and marketing content to support sales teams and accelerate design-wins.

The Must-Haves
• Background: Bachelor’s degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field. This senior-level role requires strong knowledge of hardware security, cryptographic principles, Root of Trust technologies, Secure Elements, embedded controllers, and secure embedded systems.
• Experience: 10+ years in semiconductor product marketing, product management, business development, field applications, technical sales, or related customer-facing technical roles, with proven success developing business growth strategies, driving design wins, and managing strategic customer relationships.
• Skills: Strong understanding of semiconductor business models, product lifecycle management, and go-to-market processes. Excellent written, verbal, presentation, and executive-level communication skills, with the ability to influence stakeholders and organizations.
• Bonus: Master’s degree in Engineering, Computer Science, or Business Administration; experience with client computing, data center, server, storage, automotive, industrial, or IoT markets; experience with secure boot, firmware authentication, device identity, key management, and platform security architectures; familiarity with embedded hardware and software development environments; experience participating in industry standards organizations or consortiums; background in strategic account management.