Social Media & Athlete Relations Intern

Job Description

Social Media & Athlete Relations Intern | Electro Gum

The Tone:
This is an unpaid internship at Electro Gum, a company at the forefront of functional chewing gum designed for athletes. Our product is packed with essential electrolytes, engineered to fuel performance, sharpen focus, and aid in recovery for high-level athletic pursuits. Electro Gum has achieved significant traction and growth, proudly boasting a vast network of over 9,200 college athlete ambassadors, alongside partnerships with 134 NBA players and 28 NFL players. This Social Media & Athlete Relations Intern role is critically focused on managing a high volume of athlete communications and utilizing customer relationship management (CRM) systems. Your primary goal will be to ensure every single athlete ambassador experiences a seamless, professional, and genuinely personal connection with the Electro Gum brand. You will essentially become the energetic and positive voice of our brand within athlete direct messages, playing an indispensable part in fostering and expanding our vibrant athlete community.

The TL;DR
• Role: Internship
• Location: Remote

• Team: Reports to and receives direct mentorship from Electro Gum’s founding team.
• Mission: To manage athlete communications and CRM, ensuring every athlete ambassador has a seamless, professional, and personal experience with Electro Gum.
• Tech Stack: Notion, Social Snowball, Instagram DMs

What You’ll Actually Do
• Communication: Respond to athlete direct messages daily with accuracy, speed, and professionalism.
• Relationship Management: Maintain strong athlete relationships through clear and supportive communication.
• Support: Answer frequently asked questions and resolve athlete issues using provided playbooks.
• Escalation: Escalate unique athlete requests or complex issues to the founding team quickly.
• Data Management: Log and track all athlete interactions within CRM systems like Notion and Social Snowball.

The Must-Haves
• Background: Early career professional with an interest in athlete relations and brand communication.
• Experience: Familiarity with Instagram direct messages and basic CRM tools; demonstrated ability to manage a high volume of athlete communication effectively.
• Skills: Excellent written English and strong communication skills; exceptional attention to detail and proven reliability, particularly in critical tasks like athlete onboarding.
• Bonus: A genuine passion for sports, Name, Image, and Likeness (NIL) principles, and athlete culture is a plus.