Senior Marketing Executive, Events

Job Description

Senior Marketing Executive, Legal & Retail Portfolios | Money-Media

The Tone:
This is a full-time role at Money-Media, located in London, United Kingdom, with a hybrid working model. Money-Media, as FT Live, is the events division of the Financial Times, creating world-class conferences, summits, and forums that bring together influential leaders and experts. This role is critical in driving the growth and success of high-profile events within the Legal and Retail portfolios, attracting high-value audiences and supporting delegate and sponsorship revenue. It offers the chance to deliver impactful marketing campaigns and connect with global audiences through quality events.

The TL;DR
• Role: Full Time
• Location: Hybrid – London, United Kingdom
• Team: Collaborative marketing team within FT Live
• Mission: Drive the growth and success of high-profile FT Live events, focusing on Legal and Retail portfolios, by attracting high-value audiences and supporting revenue.
• Tech Stack: CRM platforms, marketing automation tools, analytics platforms, Google Analytics, AI marketing tools

What You’ll Actually Do
• Strategic Marketing & Audience Growth: Develop and deliver data-led, multi-channel marketing strategies to increase event awareness, reach, and delegate attendance.
• Campaign Execution & Digital Engagement: Plan and execute integrated campaigns across email, web, digital and print advertising, SEO, social media, and content marketing.
• Partnerships & Community Building: Develop and manage strategic partnerships with media organisations and industry groups to extend event reach and strengthen audience engagement.
• Data, Analytics & Performance Optimisation: Monitor campaign performance and key marketing metrics to make data-informed adjustments, optimise results, and advise on future strategies.
• Internal Collaboration & Relationship Management: Partner closely with Content, Sales, and Operations teams to ensure effective communication, support delegate and sponsorship revenue targets, and deliver a premium event experience.

The Must-Haves
• Background: Senior level B2B marketer, with 3 years of experience or equivalent demonstrated ability, ideally within events, media, or an agency environment.
• Experience: Demonstrated experience developing and delivering multi-channel marketing campaigns and building professional audiences using data and market insights.
• Skills: Excellent copywriting and communication skills; proficiency with CRM, marketing automation, and analytics platforms; strong understanding and application of Google Analytics and digital performance metrics; ability to combine creative thinking with data analysis for commercial impact; strong organisational, collaboration, and relationship management skills.
• Bonus: Experience marketing large-scale conferences or B2B events; familiarity with Legal or Retail industry audiences; experience working with partnership marketing or industry associations.