Senior Manager, Corporate Communications, Community Impact

Job Description

Sr Mgr-Corporate Communications – Community Impact | Lowe’s Companies

The Tone:
This is an in-person role at Lowe’s Companies, located at their headquarters in Mooresville, North Carolina. Lowe’s is a FORTUNE 100 home improvement company that impacts communities through various programs. This role is critical for developing and executing external communications strategies to build third-party credibility, shape Lowe’s reputation, and highlight its significant community contributions. The position is essential for showcasing the company’s positive impact nationwide.

The TL;DR
• Role: Full Time
• Location: In-person, Mooresville, North Carolina, USA
• Team: Reports to the Senior Director of External Communications and manages one direct report.
• Mission: Develop and oversee the execution of external communications strategy to earn quality, third-party credibility that shapes Lowe’s reputation and perception, particularly around community impact.

What You’ll Actually Do
• Strategy: Develop and execute a comprehensive external communications strategy that elevates Lowe’s reputation by showcasing its positive impact on communities nationwide.
• Earned Media: Lead earned media strategy for Lowe’s community impact, covering grants, community projects, disaster response, sustainability, military support, and nonprofit partnerships.
• Storytelling: Create proactive storytelling opportunities that strengthen brand perception through credible third-party credibility and quality earned media.
• Collaboration: Drive cross-functional collaboration and proactive ideation to uncover high-impact communications opportunities from across the enterprise.
• Disaster Response: Lead communications planning and activation for disaster response efforts, ensuring timely, coordinated storytelling that reflects Lowe’s community commitment.

The Must-Haves
• Background: Bachelor’s degree in Communications, Public Relations, Journalism, or a related field, or equivalent years of experience. This is a Senior Manager level role in corporate communications.
• Experience: 8+ years of experience in corporate communications, public relations, or earned media. Proven experience developing integrated communications strategies that strengthen corporate reputation and drive earned media results, including leading communications for community impact, corporate citizenship, or sustainability initiatives.
• Skills: Strong media relations expertise with a track record of securing impactful national, regional, and local coverage. Exceptional strategic thinking, storytelling, and project management skills. Proven ability to influence across functions and build trusted relationships with senior leaders, external partners, and agencies. Experience managing agency partners and developing high-performing talent. Ability to balance multiple priorities and respond effectively during high-profile or time-sensitive events.
• Bonus: Experience preferably within a Fortune 500 company or agency environment.