Senior Executive/ Assistant Manager Media Planning – Brand and Marketing

Job Description

Senior Executive/ Assistant Manager Media Planning (Brand and Marketing) | Singapore Airlines

The Tone:
This is a full-time role at Singapore Airlines, located in Singapore. Singapore Airlines is a world-renowned global airline dedicated to connecting people and cultures. This role is critical to the Brand & Marketing Department, where you will shape media strategies that support key business objectives and strengthen Singapore Airlines’ global brand presence, ensuring effective media investments drive brand consideration and purchase intent.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – Singapore

• Team: Media Planning (MP) team within SIA’s Brand & Marketing Department, Sales & Marketing Division.
• Mission: Develop and deliver media strategies that support business objectives and strengthen SIA’s global brand presence by ensuring effective use of media investments.
• Tech Stack: Office 365 applications

What You’ll Actually Do
• Strategy Development: Partner with the appointed media agency to proactively develop comprehensive media strategies, detailed campaign plans, and the overarching annual campaign roadmap to achieve marketing objectives.
• Campaign Management: Plan and continuously optimize media buys across all relevant channels to maximize reach, performance, and brand impact, ensuring timely and accurate implementation and disciplined pacing of media expenditures against annual budgets.
• Agency & Partner Engagement: Provide clear strategic direction to the media agency, facilitate collaborative workshops with creative and media partners, and actively engage media vendors to identify innovative opportunities and new partnerships.
• Global Alignment & Best Practices: Ensure all station media plans are fully aligned with Singapore Airlines’ global marketing strategy, offer support to overseas stations in developing complementary local media plans, and drive the sharing of best practices and media planning capabilities across the entire SIA network.
• Budget & Audit Management: Manage media budgets diligently to maximize return on investment and media efficiency, meticulously track media spend, campaign savings, billing, and payment status, and verify media plans and invoices for audit compliance and timely processing.

The Must-Haves
• Background: Bachelor’s Degree in Business or Marketing.
• Experience: None explicitly required, however, media planning or media industry experience and knowledge is considered advantageous.
• Skills: Good stakeholder, vendor, and agency management skills; Excellent interpersonal and communication skills, with strong attention to detail; Strong analytical and budgetary skills; Proficient in Office 365 applications; Ability to manage multiple priorities and meet deadlines effectively.
• Bonus: Willingness to learn and quickly adapt to new information; A proactive, positive team player who can work independently and collaboratively.