Sales Planning & Performance Manager

Job Description

Senior Manager – Sales Planning, Performance & Incentives (f/m/x) | Auto1.com

The Tone:
This is a full-time role at Auto1.com, with flexible remote options (up to 4 days a week) based out of Berlin, Germany. AUTO1 Group is Europe’s leading digital automotive platform, revolutionizing the used car market through its well-known brands Autohero, wirkaufendeinauto.de, and AUTO1.com. The company focuses on efficiency, excellence, and continuous sales process optimization within the used car market. This Senior Manager role is critical for making Auto1’s sales approach strategic, data-driven, and deliberate, ultimately contributing to the best value proposition for dealers through standardized processes and shared best practices.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid, Berlin, Germany

• Team: Sales Planning & Performance
• Mission: Own, coordinate, and optimize sales budget, headcount, performance measurement, and incentive models to drive strategic and data-driven sales outcomes.
• Tech Stack: Excel, Google Sheets, SQL

What You’ll Actually Do
• Planning: Own and coordinate the Sales Budget & headcount planning process, including capacity planning, hiring needs, productivity assumptions, and workforce cost analysis.
• Forecasting: Manage regular forecasts, re-forecasts, and scenario analyses to support business decisions and monthly run-rate projections.
• Performance: Own, develop, implement, and continuously improve the Target and Achievement Model, ensuring consistent, transparent, and fair performance measurement.
• Incentives: Evaluate the effectiveness of incentive models with regard to target achievement, cost efficiency, fairness, and desired sales behavior.
• Optimization: Identify performance gaps, budget deviations, and efficiency opportunities, and drive appropriate corrective actions while working cross-functionally with Sales, Finance, and HR/People.

The Must-Haves
• Background: Career level: Senior Manager. Core domain knowledge: Sales Strategy & Operations, Commercial Finance, Sales Controlling, Management Consulting, or a comparable analytical function.
• Experience: Several years of professional experience. Proven experience in budget planning & forecasting. Experience designing and implementing Sales incentive schemes and target achievement models.
• Skills: Strong analytical skills and the ability to work with complex datasets and business models; Advanced knowledge of Excel or Google Sheets; Experience with SQL; Strong stakeholder management and communication skills across different seniority levels and functions; High level of ownership, business acumen, and problem-solving ability; Fluent in English.
• Bonus: Other European languages are a plus.