Sales Director – CPG Category

Job Description

Yahoo Ads Sales Director, CPG | Yahoo

The Tone:
This is a full-time role at Yahoo, offering flexible hybrid work options across the USA. Yahoo serves as a trusted guide for hundreds of millions of people globally through its portfolio of iconic products. For advertisers, Yahoo Advertising provides omnichannel solutions and powerful data. This role is crucial for driving revenue growth within the Consumer Packaged Goods category by providing strategic guidance and helping brands achieve marketing goals with Yahoo’s full-funnel advertising suite.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid USA
• Pay: $188625–$393125 yearly
• Mission: To drive revenue growth and provide strategic guidance for CPG clients using Yahoo’s full-funnel advertising solutions.

What You’ll Actually Do
• Drive Growth: Define and execute a comprehensive strategy to attract CPG advertisers and achieve revenue growth targets for Yahoo’s solutions.
• Build Relationships: Build and nurture strategic relationships with C-level executives and key decision-makers at brands and agencies, serving as a trusted advisor.
• Identify Opportunities: Identify strategic partnership opportunities that command 8-figure investments and are tailored to the unique needs of the CPG category.
• Collaborate Internally: Collaborate with cross-functional teams at Yahoo, including content, business development, and product, to create integrated go-to-market stories for clients.
• Stay Informed: Stay abreast of key category trends, retail and shopper marketing shifts, competitive landscapes, and emerging technologies to accelerate adoption and growth.

The Must-Haves
• Background: Director-level experience in frontline, digital advertising sales, or related roles, with a focus on the Consumer Packaged Goods (CPG) category.
• Experience: Minimum of 8-10 years in digital advertising sales, with a proven track record of achieving ambitious revenue targets and cultivating long-lasting customer relationships. Preferred 2-4 years of experience specifically focused on CPG clients.
• Skills: Exceptional business acumen with deep category trend understanding, strong strategic thinking and execution capabilities, excellent communication and interpersonal skills, proficiency in sales methodologies, negotiation techniques, and consultative selling.
• Bonus: An extensive client network and the ability to incorporate AI tools and insights into workflows to identify opportunities and optimize campaign strategies.