Sales and Marketing Internship – Franchise Development Support

Job Description

Sales & Marketing Intern | Authority Brands

The Tone:
This is an internship at Authority Brands. Authority Brands Inc. is a leading provider of home services, building brands that support the success of franchisees, homeowners, and employees. This role offers an opportunity to gain practical experience, contribute to strategic projects, and learn in a productive business environment by supporting the franchise development team across sales and marketing initiatives.

The TL;DR
• Role: Internship
• Team: Franchise Development Team
• Mission: Help improve sales and marketing effectiveness for the franchise development team by providing hands-on support for key initiatives.
• Tech Stack: Microsoft Office (Excel, PowerPoint, Word), CRM platforms (Salesforce, HubSpot)

What You’ll Actually Do
• Portal Management: Manage and optimize external sales portals used by broker networks.
• Material Enhancement: Update and enhance sales and marketing materials for accuracy, consistency, and brand alignment.
• Market Research: Conduct competitive and market research to provide insights that support team strategy.
• Persona Development: Develop audience personas by gathering and analyzing insights to refine targeting.
• CRM Support: Support CRM workflows and sequencing initiatives to improve team efficiency and outreach effectiveness.

The Must-Haves
• Background: Student pursuing a bachelor’s degree in marketing, business, communications, or a related field.
• Experience: Previous internship, campus leadership, or project experience in sales, marketing, or business development. Experience conducting research, analyzing data, or synthesizing findings.
• Skills: Strong written and verbal communication; highly organized with strong attention to detail and the ability to manage multiple priorities; analytical mindset with an interest in market research and customer insights; proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Bonus: Familiarity with CRM platforms like Salesforce or HubSpot; understanding of marketing fundamentals, audience segmentation, and brand positioning; ability to work independently while contributing effectively within a team setting.