Project Intern – Brand Strategy

Job Description

Product Manager Project Intern (Brand Effectiveness – Monetization Product) – 2026 Start (BS/MS) | TikTok

The Tone:
This is a project internship at TikTok, located in Los Angeles, CA. TikTok is a leading global destination for short-form mobile video, focused on inspiring creativity and bringing joy to its users. This role is vital to an international short-form video monetization product design team that empowers brands to connect with audiences and unlock their full potential. The intern will contribute to simplifying and inspiring clients to achieve their goals, explore new possibilities, and create meaningful value through global short-form video, leveraging research and collaboration.

The TL;DR
• Role: Internship
• Type: Full-time
• Location: In-person, Los Angeles, CA
• Pay: $35–$55 hourly
• Team: International short-form video monetization product design team focused on brand empowerment
• Mission: Empower brands to effortlessly connect with their audiences and unlock their full potential by simplifying and inspiring clients to achieve their goals.

What You’ll Actually Do
• Research: Conduct in-depth research on key accounts’ brand status, market positioning, and competitors, identifying areas for improvement to achieve brand outcome goals.
• Analysis: Summarize best practices from industry leaders in enhancing key account brand performance, analyzing successful strategies and their adaptability.
• Strategy: Partner with brand strategists, marketing teams, and account managers to develop and iterate on brand-specific strategies for key accounts.
• Implementation: Drive the implementation of brand improvement initiatives, ensuring alignment with overall brand goals of key accounts and monitoring progress for adjustments.
• Innovation: Contribute to brand innovation strategies by providing insights from market trend research and suggesting ways to incorporate new trends.
• Monitoring: Monitor key performance indicators (KPIs) related to key accounts’ brand performance, such as brand awareness and customer engagement, to identify areas for improvement.

The Must-Haves
• Background: Currently pursuing a Bachelor’s degree or higher; majors in Computer Science, Statistics, Data Science, or MBA preferred.
• Experience: No specific years required; previous involvement in consulting or experience with retail or CPG businesses is preferred.
• Skills: Strong analytical and problem-solving skills, ability to learn quickly, work proactively, self-motivated, detail-oriented, excellent communication, and strong collaboration skills.
• Bonus: Able to commit to at least 5 days per week for a period of 3-6 months.