Principal Product Manager – Revenue Growth & Monetization – Revenue Growth & Monetization

Job Description

Principal Manager, Product | Yahoo

The Tone:
This is a full-time role at Yahoo, located in Hybrid – USA. Yahoo Media Group, encompassing Yahoo Finance and Yahoo Sports, connects millions of users with compelling content, tools, and experiences. This role is crucial for maximizing revenue yield across both brands, developing and optimizing monetization opportunities that drive growth while maintaining a high-quality user experience. The team utilizes AI to accelerate product development, seeking a product manager who embraces modern AI tools and workflows.

The TL;DR
• Role: Full Time
• Location: Hybrid – USA
• Pay: $150380–$327025 yearly
• Team: Revenue Product team working across Yahoo Finance and Yahoo Sports; reports to the Director of Revenue Product
• Mission: To identify, develop, and optimize monetization opportunities, building scalable solutions that maximize revenue growth while delivering a high-quality user experience across Yahoo Finance and Yahoo Sports.
• Tech Stack: Google Ad Manager, Prebid, SSP integrations, analytics and experimentation platforms, AI-assisted tools (coding, prototyping, SQL generation)

What You’ll Actually Do
• Maximize Revenue: Own and drive a product roadmap focused on maximizing revenue yield across Yahoo Finance and Yahoo Sports, including advertising, strategic partnerships, and reserved sales.
• Develop Monetization Solutions: Balance analytical rigor with creative thinking, driving data-backed programmatic optimizations and developing new monetization solutions that unlock revenue opportunities.
• Optimize Product Experiences: Optimize ad placements and rendering logic, develop flexible onsite promotional frameworks, audience targeting capabilities, and new monetization experiences.
• Collaborate Cross-functionally: Work closely with engineering, design, analytics, sales, business development, and other product teams to prioritize opportunities, rapidly experiment, and deliver measurable revenue impact.
• Accelerate with AI: Leverage AI tooling throughout the product development lifecycle to accelerate research, data analysis, prototyping, technical discovery, documentation, and execution.

The Must-Haves
• Background: 5+ years of product management experience, preferably in digital media, advertising technology, monetization, or revenue growth.
• Experience: Demonstrated experience developing and executing product initiatives that drive measurable revenue growth across web and/or mobile applications.
• Skills: Strong understanding of programmatic advertising, ad serving, inventory management, and yield optimization. Experience leveraging analytics and experimentation platforms to uncover opportunities, develop hypotheses, and translate insights. Proficiency using AI-assisted tools in day-to-day product development workflows. Technical fluency sufficient to collaborate closely with engineering on frontend code requirements, APIs, integrations, instrumentation, and platform capabilities.
• Bonus: Experience with Google Ad Manager, Prebid, SSP integrations, and programmatic advertising infrastructure. Experience developing onsite monetization or promotional frameworks supporting multiple business initiatives. Familiarity with first-party audience targeting, segmentation, and privacy-conscious monetization strategies. Experience with AI-assisted coding, prototyping, SQL generation, or building lightweight internal tools. Understanding of direct-sold advertising, campaign operations, revenue forecasting, and commercial product packaging. Experience working across digital media, sports, fantasy gaming, financial services, or other large-scale consumer platforms.