Pathways Associate – Sales Marketing – Cultural Marketing

Job Description

Associate, Audiences & Culture, Sales Marketing | Pandora

The Tone:
This is a full-time role at SiriusXM, a leading audio entertainment and services company, with brands including Pandora and SiriusXM Media. The company aims to connect listeners to diverse voices, stories, and music through compelling subscription and ad-supported audio experiences. This Associate position in Sales Marketing contributes to shaping the future of audio by deepening connections between brands, people, and their communities through cultural marketing initiatives.

The TL;DR
• Role: Full Time
• Type: Full-time
• Pay: $53100–$70675 yearly
• Team: Sales Marketing team, part of Fluency cultural marketing practice
• Mission: Develop B2B marketing initiatives that elevate diverse audiences and their experiences with audio through cultural insights and data.
• Tech Stack: Microsoft Office, Google Office Suite

What You’ll Actually Do
• Develop Sales Collateral: Assist audience and cultural marketing teams in creating sales enablement materials, such as presentations and one-sheets.
• Craft Narratives: Write stories and develop materials that amplify the company’s audience and cultural point of view.
• Conduct Research: Provide research support, leveraging internal tools to extract insights for new narratives and materials.
• Monitor Trends: Keep a pulse on listener trends and their connection to pop culture, developing innovative ways to showcase these findings.
• Support Events: Assist in the ideation and creation of webinars, industry panels, conference sponsorships, and presentations.

The Must-Haves
• Background: Recent graduate from an accredited HBCU (within the last 2 years, or expected to graduate by June 2026); seeking or having a degree in Marketing, Media Studies, Communication, or a related field.
• Experience: Entry-level experience through internships or employment where you worked in a highly cross-functional team environment.
• Skills: Strong communication, interpersonal, and presentation skills; excellent analytical and problem-solving skills; enthusiasm for working with data and deriving meaningful insights.
• Bonus: Strong interest in cultural trends, music, art, and entertainment; interest in mobile apps, streaming audio, podcasting, and other forms of audio entertainment content; seeking a career in digital advertising or marketing.