Principal, Field Marketing – Healthcare Americas

Job Description

Principal, Field Marketing – Healthcare Americas | Confidential Employer

The Tone:
This is a full-time role at Zscaler, located remotely in the United States. Zscaler accelerates digital transformation, providing a cloud security platform that protects customers from cyberattacks and data loss by securely connecting users, devices, and applications. This role is crucial for owning the go-to-market strategy and pipeline generation for the Healthcare vertical in the Americas, acting as a strategic partner to sales leadership.

The TL;DR
• Role: Full Time
• Location: Remote – United States
• Pay: $175,000–$250,000 USD yearly
• Team: Reports to the VP of Field Marketing.
• Mission: Accelerate pipeline velocity, penetrate strategic accounts, and expand Zscaler’s Zero Trust footprint across the healthcare provider landscape.
• Tech Stack: Salesforce, Marketo, Demandbase/6sense, Definitive Healthcare

What You’ll Actually Do
• Plan: Own the Americas Healthcare Marketing Plan, defining the vertical field marketing strategy and managing an execution calendar and scorecard aligned to revenue targets.
• Campaign: Design, deploy, and optimize multi-touch integrated campaigns and Account-Based Marketing (ABM) strategies to engage hospital buying committees and drive deal progression.
• Events: Curate high-touch CXO programs and lead the field marketing activation strategy at major healthcare industry events, including HIMSS, CHIME, and ViVE.
• Review: Own and track the vertical marketing scorecard, leading regular pipeline reviews and Quarterly Business Reviews (QBRs) with sales and marketing leadership to share data-driven insights.

The Must-Haves
• Background: Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience, with significant experience marketing directly into Healthcare provider organizations.
• Experience: 8–10+ years of B2B field marketing, demand generation, or solutions marketing experience, ideally in enterprise software, cloud, or cybersecurity. Demonstrated track record of building trusted partnerships with enterprise sales leaders.
• Skills: Hands-on experience with modern MarTech stacks including Salesforce, Marketo, Demandbase/6sense, and Definitive Healthcare; data-driven decision making; and the ability to define vertical field marketing strategy.
• Bonus: Deep familiarity with healthcare decision-making structures and industry compliance frameworks, including HIPAA and HITECH. Proven track record leveraging data and buyer intent signals to drive high-converting campaigns in a B2B market, and outstanding written, verbal, and presentation skills with executive presence.