Measurement PMM Intern

Job Description

Product Marketing Manager Intern (Measurement Product) – 2026 Summer (BS/MS) | TikTok

The Tone:
This is a Summer 2026 internship at TikTok, a global company with offices worldwide, known as the leading destination for short-form mobile video. TikTok’s mission is to inspire creativity and bring joy through its innovative product. This role is crucial for helping advertisers understand how TikTok effectively drives real business results by supporting the development and explanation of measurement solutions.

The TL;DR
• Role: Internship
• Type: Full-time
• Location: Flexible (potential for remote or in-person work, with a housing allowance for non-remote interns)
• Pay: $30–$50 hourly
• Team: Measurement Product Marketing team, collaborating with Product, Marketing Science, Sales, and Engineering.
• Mission: To support product marketing efforts for measurement solutions, ensuring advertisers and internal teams clearly understand how TikTok drives business impact.
• Tech Stack: Excel/Google Sheets; SQL, Python, or data tools (familiarity is a plus).

What You’ll Actually Do
• Insights Gathering: Help gather and summarize insights on advertiser measurement needs, product usage, and industry trends.
• Material Development: Support the creation of product marketing materials such as one-pagers, slides, FAQs, and internal documentation.
• Launch Enablement: Assist with organizing product launch assets and internal enablement materials for Sales and partner teams.
• Project Coordination: Work with cross-functional partners to track project updates and document key takeaways.
• Performance Storytelling: Help analyze basic metrics and datasets to support storytelling around measurement products.

The Must-Haves
• Background: Currently pursuing a Bachelor’s or Master’s degree.
• Experience: Must be able to commit to a 12-week full-time work period during Summer 2026. Strong interest in product marketing, analytics, advertising, or technology is required.
• Skills: Comfortable working with data, numbers, and structured problem-solving; possesses clear written and verbal communication skills; is organized, detail-oriented, and eager to learn.
• Bonus: Coursework in marketing, economics, statistics, data science, or business; experience with Excel/Google Sheets; familiarity with SQL, Python, or data tools; interest in digital advertising, measurement, or how companies evaluate marketing performance; previous internship, research, or project experience (academic or professional).