Marketing & Events Manager, Cleveland Magazine / Cleveland Studios / Scene

Job Description

Marketing & Events Manager | Cleveland Magazine

The Tone:
This is a hybrid role at Cleveland Studios, located in Cleveland, OH, requiring at least one in-office day per week. Cleveland Studios, a locally owned and operated organization, has championed Cleveland for 55 years, consistently delivering award-winning content for readers and effective advertising solutions for local organizations. This role is crucial for growing and engaging the audience for both Cleveland Magazine and Cleveland Scene across all media channels through strategic event management, food weeks, and comprehensive audience marketing campaigns, ensuring content deeply resonates with the community.

The TL;DR
• Role: Full Time
• Location: Hybrid, Cleveland, OH

• Team: Reports directly to the publisher, collaborates closely with account management, digital agency, and editorial teams. Manages long-standing contract event staff.
• Mission: To significantly grow and actively engage the audience for Cleveland Magazine and Cleveland Scene across all print, email, and social media platforms.
• Tech Stack: HubSpot

What You’ll Actually Do
• Event Planning & Execution: Strategically plan, organize, and execute a comprehensive portfolio of signature events for both Cleveland Magazine and Cleveland Scene, including Best of Cleveland, Best of the East, Best of the West, Best of Lorain Co, Faces of Care, and The Business Hall of Fame/Community Leaders of the Year.
• Food Week Management: Take ownership of the successful planning and implementation of popular themed food weeks, such as Pierogi Week, Taco Week, Wing Week, Pizza Week, Burger Week, and the crucial Fish Fry map, overseeing all operational aspects.
• Audience Growth & Engagement: Drive and manage robust audience marketing campaigns aimed at significantly growing subscribers across all media channels, including print subscriptions, email lists, and social media followers, leveraging current tactics like direct mail and social promotion.
• Operational Oversight: Administer the magazine subscriber fulfillment company, ensuring efficient subscriber services, and effectively utilize HubSpot for various marketing and engagement initiatives to track and optimize performance.
• Cross-Functional Collaboration & Staff Management: Foster close working relationships with the account management, digital agency, and editorial teams to align marketing efforts, and directly manage long-standing contract event staff to ensure seamless event execution.

The Must-Haves
• Background: Bachelor’s degree (BA/BS) or equivalent from a four-year college or technical school, with a strong preference for a Marketing or related field, prepared to manage events, food weeks, and audience marketing.
• Experience: Demonstrated ability to successfully manage multiple projects simultaneously within a demanding media or events environment, with practical experience in developing and executing audience marketing campaigns and utilizing platforms like HubSpot.
• Skills: Possesses strong organizational capabilities, meticulous attention to detail, and the capacity to perform effectively in a deadline-driven setting. Exhibits a curious, creative, and data-minded approach to audience growth and engagement.
• Bonus: A keen interest in media, events, marketing, social media, and understanding how content reaches and resonates with diverse audiences.