Marketing Assistant – Field Marketing

Job Description

Marketing Assistant | Platinum Coastal Group

The Tone:
This is a fully in-person, entry-level Marketing Assistant role at Platinum Coastal Group, requiring immediate availability and regular on-site collaboration. Platinum Coastal Group blends field-based marketing efforts with office support responsibilities. This position is vital for assisting the marketing team in planning and executing campaigns, ultimately increasing brand visibility, deepening customer engagement, and contributing to revenue growth. The role supports strategic initiatives that connect with target audiences and align with broader business objectives.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, within commuting distance

• Team: Marketing team
• Mission: To increase brand visibility, deepen customer engagement, and contribute to revenue growth through strategic marketing initiatives.

What You’ll Actually Do
• Brand Exposure: Participate in on-site marketing and promotional activities to broaden brand exposure.
• Customer Acquisition: Contribute to customer acquisition efforts through structured outreach initiatives.
• Market Analysis: Perform market analysis to identify trends, customer behaviors, and performance metrics.
• Presentations: Prepare and deliver compelling product and brand presentations in retail and live event settings.
• Campaign Optimization: Review campaign data and provide insights to optimize future marketing efforts.

The Must-Haves
• Background: Early career professional with strong potential in marketing, sales, or communications.
• Experience: Not mandatory, but 0–3 years of experience in marketing, sales, communications, or related internships is considered an asset.
• Skills: Public Speaking, Interpersonal Communication, Written Communication, Analytical Thinking, Problem-solving, Organization, Adaptability.
• Bonus: Bachelor’s degree in a relevant field.