Marketing Assistant – Direct Marketing & Outreach

Job Description

Marketing Assistant | Roylo Partners

The Tone:
This is a full-time role at Roylo Partners, located in Columbus, Ohio. Roylo Partners provides marketing services to clients, supporting brand awareness and consumer engagement through various campaigns. This entry-level position is important for supporting marketing initiatives, contributing to both digital and traditional campaigns, and gaining practical experience. The role matters by helping to develop and execute local and regional marketing initiatives for our clients within the Columbus market.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, Columbus, OH
• Mission: This person will support the development and execution of local and regional marketing initiatives, contributing heavily to direct marketing campaigns and brand engagement.

What You’ll Actually Do
• Campaign Development: Assist in developing and executing direct face-to-face marketing strategies and campaigns.
• Market Analysis: Conduct research to identify Columbus-area customer needs, industry trends, and local opportunities for growth.
• Event Support: Actively support and attend promotional events, trade shows, and face-to-face marketing activities.
• Performance Tracking: Collaborate with the team to evaluate campaign performance, track metrics, and improve outreach effectiveness.
• Strategic Alignment: Contribute to product management tasks to ensure all initiatives align with overarching marketing and sales goals.

The Must-Haves
• Background: Early career professionals with a strong understanding of direct marketing principles.
• Experience: Basic knowledge of budgeting and expense tracking processes related to marketing initiatives.
• Skills:
• Excellent communication skills, both written and verbal, with a knack for building rapport.
• Ability to analyze campaign data and derive actionable insights from performance metrics.
• Strong organizational skills with sharp attention to detail and the ability to manage multiple tasks simultaneously.
• Bonus: Familiarity with the Columbus business landscape or local community engagement.