Marketing Assistant

Job Description

Marketing Assistant | Platinum Coastal Group

The Tone:
This is a fully in-person, entry-level Marketing Assistant role at Platinum Coastal Group, blending field-based efforts with office support, located within commuting distance. Platinum Coastal Group is seeking an ambitious and driven individual to join its marketing team, contributing directly to increasing brand visibility, deepening customer engagement, and fostering revenue growth. This position offers paid training, invaluable real-world experience, and clear pathways for professional advancement within the company. As a key contributor, you will support strategic initiatives, helping to plan and roll out campaigns that connect with target audiences and align with broader business objectives.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, Commuting Distance Required

• Team: Marketing Team
• Mission: Drive brand visibility, deepen customer engagement, and contribute to revenue growth through direct marketing efforts and strategic support.

What You’ll Actually Do
• On-Site Marketing: Participate actively in field-based marketing efforts and promotional activities to broaden the company’s brand exposure.
• Customer Acquisition: Contribute to new customer acquisition through structured outreach initiatives and engagement strategies.
• Market Analysis: Perform detailed market analysis to identify current trends, understand customer behaviors, and track key performance metrics.
• Presentations: Prepare and deliver compelling product and brand presentations in both retail environments and various live event settings.
• Campaign Optimization: Review comprehensive campaign data and provide actionable insights to inform and optimize future marketing efforts.

The Must-Haves
• Background: Entry-level professional with a foundational understanding of marketing, sales, or communications principles.
• Experience: Zero years of experience is required for this entry-level opportunity.
• Skills: Strong interpersonal, written, and public speaking communication skills; proficiency in creating and delivering compelling presentations; creative thinking with analytical and problem-solving abilities; detail-oriented with strong organizational and prioritization skills; ability to develop and maintain professional relationships, coupled with foundational sales and marketing knowledge.
• Bonus: A Bachelor’s degree is preferred; equivalent experience or strong potential will also be considered. Prior experience (0-3 years) in marketing, sales, communications, or related internships is considered an asset.