Marketing Assistant

Job Description

Marketing Assistant | Platinum Coastal Group

The Tone:
This is a full-time, in-person Marketing Assistant position at Platinum Coastal Group, designed for an ambitious and driven individual. The role blends hands-on, field-based marketing efforts with essential office support responsibilities, requiring immediate availability and regular on-site collaboration with team members. Platinum Coastal Group focuses on strategic initiatives to broaden brand visibility, deepen customer engagement, and contribute to overall revenue growth. As an entry-level opportunity, this role is a key contributor to the marketing team, offering paid training, real-world experience, and clear pathways for professional advancement within the company. It plays a vital part in connecting with target audiences and aligning marketing efforts with broader business objectives.

The TL;DR
• Role: Early Career
• Location: In-person
• Team: Key contributor within the marketing team.
• Mission: Support strategic marketing initiatives to increase brand visibility, deepen customer engagement, and drive revenue growth.

What You’ll Actually Do
• Brand Promotion: Participate directly in on-site marketing and promotional activities to actively broaden brand exposure and contribute to increased visibility.
• Customer Acquisition: Drive customer acquisition efforts through structured outreach initiatives that engage target audiences effectively.
• Market Analysis: Conduct thorough market analysis to identify relevant trends, understand customer behaviors, and track key performance metrics to inform strategy.
• Public Presentations: Develop and deliver compelling product and brand presentations in various retail environments and live event settings.
• Campaign Optimization: Review and analyze campaign data to provide insightful recommendations that optimize future marketing efforts and improve outcomes.

The Must-Haves
• Background: This is an entry-level opportunity for individuals with a strong aptitude for marketing, sales, or communications. A Bachelor’s degree is preferred, demonstrating foundational knowledge, but equivalent experience or a clear potential for success will also be seriously considered, allowing for diverse educational paths.
• Experience: While not mandatory, candidates with 0-3 years of experience in marketing, sales, communications, or related internships will find this experience to be a valuable asset. The role provides paid training, making it accessible even for those at the very start of their professional journey.
• Skills: Strong verbal and written communication skills are essential, including being a confident public speaker capable of delivering compelling presentations. Candidates must possess creative thinking abilities combined with robust analytical and problem-solving skills to interpret data and generate innovative solutions. Demonstrated relationship management capabilities are vital for engaging with clients, vendors, and partners, alongside an organized and detail-oriented approach to manage multiple responsibilities efficiently.
• Bonus: An ideal candidate is also a professional, dependable, and adaptable team player who performs well in fast-moving environments. A strong desire to stay current with industry news, marketing innovations, and evolving best practices will further contribute to success in this role.