Integrated Marketing Planning Manager, Everyday Banking – Everyday Banking

Job Description

Manager, Integrated Marketing Planning; Everyday Banking | TD Bank

The Tone:
This is a full-time role at TD Bank, located in Toronto, Ontario, Canada. TD is a leading global financial institution, recognized as the fifth largest bank in North America by branches, serving over 27 million households and businesses worldwide. This role is crucial for shaping integrated marketing strategies within the Everyday Banking sector, directly contributing to customer loyalty, business growth, and shareholder value. It acts as a strategic advisor, influencing business direction and ensuring the TD brand is consistently delivered through remarkable and simple customer experiences.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, Toronto, Ontario, Canada
• Pay: $96900–$136800 yearly
• Team: Integrated Marketing Planning team, reporting to the Senior Group Marketing Manager
• Mission: Drives the full acquisition marketing strategy for one of the bank’s largest consumer businesses by leading high-impact, full-funnel, national marketing campaigns.

What You’ll Actually Do
• Develop and shape integrated marketing strategies, understanding market drivers, defining value propositions, and translating business strategies into actionable plans for Everyday Banking.
• Protect and enhance TD’s brand by ensuring all marketing, product messaging, and customer experiences deliver on the brand promise to be remarkably human and refreshingly simple.
• Drive initiatives to successful completion, meticulously measure business and customer outcomes, evaluate in-market performance, and leverage results to optimize ROI and inform future priorities.
• Apply consumer insights and market trends, leveraging research to inform marketing initiatives and provide thought leadership for continuous improvement of the client experience.
• Build and nurture trusted relationships with a diverse set of partners across Product, Digital, Analytics, Business Units, and Legal/Compliance to align priorities and deliver effective programs.

The Must-Haves
• Background: An undergraduate degree or equivalent professional certifications is required. This role demands a manager-level understanding of multiple marketing principles, channels, and disciplines, encompassing strategy development, consulting principles, the banking industry, and product/customer markets.
• Experience: Candidates must bring 7 or more years of relevant experience, demonstrating a proven ability to drive business results. Essential experience includes relationship management, working collaboratively, and building strong partnerships with both internal teams and external agencies.
• Skills: The ideal candidate will possess excellent organizational and communication skills, vital for influencing stakeholders, prioritizing tasks, and managing multiple initiatives effectively. An advanced strategic marketing mindset, exceptional cross-functional leadership, and proficiency in MS Office applications are also required.