General Manager – Harley-Davidson Dealership

Job Description

General Manager | Ironclad Harley-Davidson

The Tone:
This is a full-time leadership role at Ironclad Harley-Davidson, located in Portsmouth, VA. The company is part of a rapidly expanding, high-volume Harley-Davidson dealership group that operates some of the top dealerships worldwide. This General Manager position is critical for establishing and leading a brand new mega dealership, driving exceptional sales, and cultivating a dynamic, fun atmosphere for both customers and staff that embodies the Harley-Davidson culture.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, Portsmouth, VA

• Team: Leads department managers
• Mission: Drive high-volume sales and operational excellence for a new mega Harley-Davidson dealership.

What You’ll Actually Do
• Dealership Operations: Run and manage all aspects of a new, high-volume mega Harley-Davidson dealership.
• Managerial Oversight: Effectively manage both people and processes within the dealership to ensure efficiency and performance.
• Team Development: Staff, train, motivate, counsel, and build a strong team of department managers, focusing on low turnover.
• Sales Leadership: Monitor and drive high-volume sales across all departments to achieve top-tier performance.
• Culture Cultivation: Foster a WorldClass work environment that supports the Harley-Davidson brand and provides a fun place to work.

The Must-Haves
• Background: Managerial experience within a high-volume dealership environment.
• Experience: 1+ years of proven experience as a General Manager in a high-volume Harley-Davidson, RV, Powersports, Marine, or Automotive New Car Dealership, plus 4+ years in a high-volume supervisory position (Sales Manager/General Sales Manager).
• Skills: Staffing, training, motivating teams, volume sales management, team building, process management, strong computer skills.
• Bonus: Knowledge and experience with Harley-Davidson.