Event Marketing Internship

Job Description

Event Marketing Internship |

The Tone:
This is an unpaid internship, specifically designed for students seeking school credit, at a company focused on producing major apparel markets and fashion-related events. The company orchestrates significant apparel markets, offering a platform for discovery and connection within the fashion industry. This internship provides an immersive opportunity for students to contribute directly to the vibrant atmosphere of these events, gaining practical skills in event planning, marketing campaigns, and fashion production. Interns will play a hands-on role in bringing various activations, from fashion shows to interactive installations, to life, making a tangible impact on the market experience.

The TL;DR
• Role: Internship
• Type: Hybrid schedule, requiring TWO onsite days per week (or as needed), and full market week attendance (potentially including weekends)
• Location: Hybrid, Atlanta, GA (potential travel to Las Vegas for Spring and Summer semesters)

• Team: Supports the Events & Fashion team, Marketing team, and Fashion Office
• Mission: Supports the planning, marketing, and execution of engaging events and fashion productions for apparel markets.

What You’ll Actually Do
• Event Execution: Assist with the comprehensive planning and seamless execution of diverse onsite events during Atlanta and Las Vegas Apparel Markets, encompassing kick-off parties, fashion shows, live modeling demonstrations, photoshoots, and interactive installations.
• Marketing Campaigns: Contribute to the creation and implementation of creative marketing campaigns, including “Programming and Education” initiatives, by researching industry experts, fashion influencers, and talent, while also assisting with Q&A development and travel logistics.
• Fashion Production: Support the Fashion Office in all aspects of planning and executing virtual and live fashion shows and live modeling presentations, including product outreach and selection for curated lounges, vignettes, and window displays.
• Market Support: Serve as a Production Assistant during market weeks, completing essential tasks such as picking up and returning product and apparel samples, dressing and styling vignettes, displays, mannequins, and models, and assisting with steaming and setup for shows and photoshoots.
• Brand Ideation: Ideate and research potential brand activations and engaging activities to implement during Market, alongside researching industry events and conferences to create inspirational mood boards for future Market concepts.

The Must-Haves
• Background: Students seeking school credit in a relevant field, such as Marketing, Event Management, or Fashion Production.
• Experience: No specific prior experience required; this role is designed for hands-on learning and practical application of academic knowledge.
• Skills: Understanding of event planning principles, basic marketing content creation, research methodologies, and fashion styling fundamentals for display and model preparation.
• Bonus: Availability to travel to Las Vegas during the Spring and Summer semesters.