Data Analyst, Advertising Insights & Strategy

Job Description

Data Analyst, Advertising Insights & Strategy | MediaRadar, Inc.

The Tone:
This is a full-time, entry-level role at MediaRadar, Inc., located remotely in the US, with a preference for NYC (Eastern or Central time zone). MediaRadar, including Vivvix, provides a competitive advertising intelligence platform that helps clients make critical marketing and sales decisions by offering insights into five million brands across 30+ media channels. This role is crucial for supporting custom analytics engagements, especially for major enterprise accounts, by preparing data and initial analysis that senior client-facing analysts use to form strategic recommendations. It is designed to develop the foundational skills needed for career progression into a more senior, client-facing analyst position over time.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: Remote, United States

• Team: Supports the client-facing analyst and project management teams.
• Mission: To pull, organize, and provide the initial analysis of enriched competitive advertising data, creative assets, and data-backed hypotheses that inform client strategy.
• Tech Stack: MediaRadar internal tools, Excel/Google Sheets, Tableau (interest in), Claude (AI tools).

What You’ll Actually Do
• Data Retrieval: Pull enriched competitive advertising datasets (spend, placement, and creative data) from MediaRadar’s internal tools for assigned projects.
• Share-of-Spend Analysis: Analyze share-of-spend activity across brands and their competitors to identify market shifts.
• Creative Surfacing: Run scripts and use internal tools to surface top-contributing creative assets tied to spend activity.
• Early Hypothesis Development: Extract metadata and themes from creative and spend data to build initial, data-backed hypotheses for senior analysts.
• Quality Assurance: Check data for anomalies or inconsistencies before handing off analysis to the client-facing analyst team.

The Must-Haves
• Background: Bachelor’s degree in Business Analytics, Marketing, Communications, Media, Data Science, or a related field. This is an entry-level position.
• Experience: 0-1 years of professional experience, with relevant internships, coursework, or project experience in analytics, marketing, or media.
• Skills: Comfortable working with data and spreadsheets (Excel/Google Sheets); genuine interest in using AI tools like Claude efficiently and with good judgment; strong writing and organizational skills to summarize findings clearly for internal audiences; detail-oriented, curious, and eager to learn, able to manage multiple assignments.
• Bonus: Prior exposure to market research, media, or advertising concepts through coursework or projects; interest in eventually moving into a client-facing analyst or strategy role; comfortable adapting between different accounts and types of analysis.