Bass Pro Shops

Founded in 1972 by Johnny Morris, Bass Pro Shops has evolved from a tackle shop into North America’s premier outdoor and conservation company, now spanning over 150 destination retail locations, enhanced by the 2017 Cabela’s acquisition. Under Morris’s leadership, the enterprise further includes White River Marine Group, the world’s largest boat manufacturer, award-winning resorts, a customer CLUB program, and not-for-profit conservation attractions, all dedicated to inspiring the enjoyment and conservation of the great outdoors.