Authentic
About Company
Authentic is the world’s largest sports and entertainment licensing company. It’s a unified platform integrating M&A, brand strategy, creativity, and digital innovation to manage its global Lifestyle and Entertainment portfolio. Authentic connects strong brands with top partners to maximize long-term market value. Its brands generate over $32 billion in annual global retail sales, with a vast retail presence across 150+ countries (13,000+ freestanding stores and shop-in-shops, 400,000 points of sale). The company transforms brands through compelling storytelling, innovative business models, and immersive experiences, creating original marketing strategies across all consumer touchpoints and platforms. Authentic is headquartered in New York City with offices in Los Angeles, Miami, Toronto, Mexico City, London, and Shanghai. It fosters a diverse and inclusive workplace.
