Employee Storytelling & Content Manager

Job Description

Employee Storytelling & Content Manager | Zscaler

The Tone:
This is a Hybrid role at Zscaler, located in Santa Clara, CA. Zscaler accelerates digital transformation by providing the world’s largest in-line cloud security platform, protecting customers from cyberattacks and data loss. This role is crucial for engaging employees and external audiences through compelling stories, helping to attract and retain top talent by transforming current and future employees into authentic brand ambassadors.

The TL;DR
• Role: Full Time
• Location: Hybrid – Santa Clara, CA
• Pay: $108500–$155000 USD yearly
• Team: Part of a high-performing Communications team within the People & Culture organization, reporting to the VP, Culture and Community.
• Mission: Own end-to-end delivery of People & Culture marketing campaigns to retain and attract top talent.
• Tech Stack: Slack, email, intranet, LinkedIn, Instagram, Adobe Premiere, Final Cut Pro, CapCut, Canva, Figma, Sprout Social

What You’ll Actually Do
• Manage Campaigns: Own end-to-end delivery of P&C internal and external marketing campaigns to retain and attract top talent, translating employer brand strategy into channel-specific content.
• Plan Content: Build and manage a content calendar aligned to hiring priorities and cultural moments, tracking performance data to optimize planning and manage the employee advocacy program.
• Produce Video: Conceptualize, script, film, edit, and publish engaging short-form employee story video content end-to-end.
• Steward Brand: Serve as a brand steward across all touchpoints, maintaining visual and voice consistency while developing templates and guidelines for on-brand content creation.
• Advise Leaders: Partner as a senior peer with the Employer Brand Lead and Internal Communications Manager to deliver cohesive programs and advise leaders on building their external presence.

The Must-Haves
• Background: Manager level with a foundational understanding of AI/ML technologies and experience leveraging or positioning AI-driven solutions within a functional domain. Experience in marketing communications, content marketing, employer branding, or a related field.
• Experience: 5-7 years with a strong focus on campaign execution and social content creation. Proven track record of owning and delivering multi-channel marketing or employer brand campaigns from brief to results. Hands-on social media content creation experience and end-to-end video production skills.
• Skills: Superb writing and visual storytelling, brand management, content calendar management, performance data tracking, video production (scripting, filming, editing, publishing).
• Bonus: Proven ability to leverage AI technologies and workflows to drive measurable operational efficiency. Experience in B2B tech, enterprise SaaS, or a high-growth technology company. Hands-on experience with employee advocacy platforms and employer brand channels. Proficiency with creative and production tools including Adobe Premiere, Final Cut Pro, CapCut, Canva, Figma, or Sprout Social.