Lead, Performance Media

Job Description

Lead, Performance Media | Confidential Employer

The Tone:
This is a full-time position at Valtech, located in Charlotte, NC. Valtech is the experience innovation company, serving as a trusted partner to the world’s most recognized brands. This role drives transformation by pioneering new digital solutions, challenging conventional thinking, and building the next generation of customer experiences. The Lead, Performance Media owns the strategic direction, quality, and growth of performance media across complex client engagements, making a lasting impact by integrating AI-enabled tools and intelligent workflows into media strategies.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote – Charlotte, NC
• Pay: $118000–$135000 yearly
• Team: Reports to Media Director; Manages Senior Performance Media Managers and junior planners/buyers.
• Mission: Own the strategic direction, quality, and growth of performance media across a portfolio of complex client engagements, focusing on measurable business outcomes.
• Tech Stack: Google, Meta, Amazon, TikTok, DV360, The Trade Desk

What You’ll Actually Do
• Media Strategy & Omnichannel Planning: Set the strategic direction for performance media across diverse client portfolios, spanning paid search, paid social, programmatic, video, CTV, retail media, and integrating with traditional channels.
• Media Buying, Activation & Partner Management: Own strategic relationships with key media platforms (Google, Meta, Amazon, TikTok, DV360, The Trade Desk), leading negotiations and overseeing campaign activation and optimization for operational excellence.
• Measurement, Optimization & AI Integration: Hold accountability for performance outcomes tied to clear KPIs, partnering with analytics to shape measurement frameworks, and leading the integration of AI-powered tools and workflows.
• Client Leadership & Growth: Serve as the senior performance media lead for key clients, building trusted relationships, identifying opportunities for scope expansion, and contributing to new business pitches.
• Team Leadership & People Management: Lead, manage, and develop a team of Senior Performance Media Managers and junior planners/buyers, setting goals, providing coaching, and fostering a high-performing culture.

The Must-Haves
• Background: 8 to 10 years of experience in digital and performance media planning and buying, ideally within an omnichannel agency or consultancy environment.
• Experience: Proven experience managing, mentoring, and growing media teams, including senior-level direct reports, with a track record of owning large, multi-channel budgets and delivering measurable business results.
• Skills: Exceptional client leadership, presentation, and storytelling abilities, alongside the capacity to operate strategically while guiding and quality-checking team execution.
• Bonus: Demonstrated experience integrating AI-powered tools and automation into media workflows, strong command of measurement approaches (attribution, incrementality, media mix modeling), and commercial acumen.