Senior Marketing Specialist – CRM Operations

Job Description

Senior Marketing Specialist, CRM Operations | Yahoo

The Tone:
This is a full-time role at Yahoo, located in Hybrid, USA. Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through a portfolio of iconic products and offering powerful advertising solutions. This role is critical for powering user engagement and lifecycle marketing by translating strategy into high-impact campaigns across email, push, SMS, and newsletters. You will ensure flawless campaign delivery and contribute to consistent, high-quality experiences for millions of users.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid, USA
• Pay: $65625–$136875 yearly
• Team: CRM Operations team, reports to CRM Operations Lead
• Mission: Own end-to-end campaign operations, technical QA, and operational troubleshooting to ensure flawless campaign delivery to millions of users.
• Tech Stack: Zeta, Moveable Ink, Stensul, Liquid, SQL, Looker, Tableau, Gemini, ChatGPT, Copilot, Google Workspace, Microsoft Office, Photoshop, internal marketing systems

What You’ll Actually Do
• Execute: Build and launch CRM campaigns across email, push, SMS, and newsletters based on provided requirements.
• Configure: Set up campaigns in CRM platforms, define targeting logic, and configure dynamic content with thorough QA before launch.
• Support: Maintain and troubleshoot recurring and triggered lifecycle programs, including updates as needed.
• Collaborate: Partner with CRM strategists, analytics, and engineering teams to validate audience logic, data inputs, and campaign setup.
• Innovate: Identify, test, and implement AI-driven efficiencies to automate repetitive tasks and create scalable templates for operations.

The Must-Haves
• Background: Minimum of 5 years of experience executing CRM or lifecycle marketing campaigns across various channels, demonstrating a senior level of practical experience.
• Experience: Hands-on experience implementing targeting logic and working with large audience segments, along with working knowledge of HTML for troubleshooting email rendering or coding issues.
• Skills: Proficiency with CRM and marketing tools such as Zeta, Moveable Ink, or Stensul, strong attention to detail and organizational skills, and demonstrated experience utilizing AI tools like Gemini, ChatGPT, or Copilot for technical troubleshooting or workflow automation.
• Bonus: Familiarity with dynamic content or personalization scripting (e.g., Liquid), a working understanding of data concepts (user events, audience schemas), or experience using SQL or analytics tools (e.g., Looker, Tableau) for basic validation.