Senior Lifecycle Marketing Manager

Job Description

Senior Lifecycle Marketing Manager | Xometry

The Tone:
This is a full-time role at Xometry, located in Waltham, Massachusetts, USA, with a hybrid work schedule. Xometry connects businesses with manufacturers, powering industries by enabling buyers to access global manufacturing capacity and providing manufacturers with critical resources to grow. This role is crucial for developing and executing programs that foster customer activation, encourage repeat usage, and ensure long-term customer retention across the Xometry platform.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid – Waltham, Massachusetts, USA
• Pay: $130000–$150000 yearly
• Team: Engagement Team
• Mission: This person owns the strategy, execution, and performance of email and CRM-based engagement to drive activation, repeat usage, and long-term customer retention.
• Tech Stack: HubSpot, Salesforce, Google Sheets, Google Slides

What You’ll Actually Do
• Strategy & Programs: Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages, creating and managing triggered campaigns based on behavioral data and customer segmentation.
• Channel Management: Own and manage Xometry’s email marketing program as a primary lifecycle engagement channel, while also testing new channels for customer engagement.
• Data & Optimization: Define key performance indicators (KPIs) and report on lifecycle and retention programs, continuously testing subject lines, timing, sequencing, content, and creative to optimize outcomes.
• Segmentation & Triggers: Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage, then implement and refine behavioral triggers to create meaningful touchpoints.
• Collaboration: Partner with Product, Content, Sales, Customer Success, Growth, and Analytics teams to support feature adoption, align messaging, and identify new lifecycle levers and opportunities for proactive outreach.

The Must-Haves
• Background: Bachelor’s degree in marketing, business, or a related field, with experience in lifecycle, CRM, or retention marketing roles at a senior level.
• Experience: 6+ years of experience in lifecycle, CRM, or retention marketing, with hands-on experience using marketing automation and CRM platforms.
• Skills: Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation, along with being skilled in analyzing campaign performance and iterating on messaging and delivery.
• Bonus: Experience in B2B, SaaS, or marketplace environments; hands-on experience with HubSpot and Salesforce; experience implementing and optimizing marketing strategies using AI-powered tools; or an advanced degree.