Brand and Digital Marketing Manager

Job Description

Brand & Digital Marketing Manager | Confidential Employer

The Tone:
This is a contract role for approximately 6 months, providing parental leave coverage within the US. Waabi, led by AI visionary Raquel Urtasun, is a leader in Physical AI, developing technology to power commercial autonomous trucks and robotaxis. This hands-on role is crucial for maintaining Waabi’s daily brand and digital marketing operations, involving content publishing, running paid campaigns, managing social media, and executing email marketing. Your direct contributions will ensure the continuous execution and reporting of essential marketing functions for a growing company at the forefront of autonomous transportation.

The TL;DR
• Role: Manager
• Type: Contract, Temporary (6 months)
• Location: US
• Pay: $43–$61 hourly
• Team: Works closely with the marketing and communications team and agency partners.
• Mission: Keep day-to-day brand and digital marketing operations running smoothly.
• Tech Stack: Google Ads, LinkedIn Ads, HubSpot, LinkedIn, YouTube Shorts, Instagram, X (Twitter)

What You’ll Actually Do
• Website Publishing: Publish new press coverage, blog articles, and research papers to the Waabi website, coordinating with internal stakeholders for accuracy.
• Digital Campaign Execution: Manage the day-to-day execution of Google Ads and LinkedIn Ads campaigns, monitor HubSpot workflows, and flag any performance issues.
• Social Media & Community Engagement: Execute weekly social posting across LinkedIn, YouTube Shorts, Instagram, and X, adapting content for each platform and monitoring engagement.
• Email Marketing & Asset Organization: Send scheduled email campaigns via HubSpot, coordinate post-event and nurture emails, and maintain organized marketing assets in shared drives.
• Performance Tracking & Reporting: Pull and compile bi-weekly social and digital performance metrics, sharing a brief summary with the team.

The Must-Haves
• Background: Manager level with 5+ years of experience in digital marketing, brand marketing, or marketing operations, ideally within a B2B or technology environment.
• Experience: Hands-on experience managing Google Ads and LinkedIn Ads campaigns; working knowledge of HubSpot, including workflows, form submissions, lead routing, and email execution; experience managing a company’s day-to-day social media presence across multiple platforms (LinkedIn, Instagram, X, YouTube); available for a 6-month contract engagement for parental leave coverage.
• Skills: Strong organizational skills with the ability to manage multiple ongoing workstreams independently and quickly; excellent written communication skills, including content adaptation; open-minded and collaborative team player.
• Bonus: Experience in the autonomous vehicle, robotics, or broader deep-tech industry; prior experience managing vendor relationships (design, video, swag); experience supporting executive social media presence.