Director, Marketing Analytics

Job Description

Marketing Data Senior Manager | Confidential Employer

The Tone:
This is a full-time role at Wintrust, based in Rosemont, Illinois, USA. Wintrust delivers community and commercial banking, specialty finance, and wealth management services across 16 bank charters and nine non-bank businesses. This role is crucial for leading the marketing data team, providing strategic guidance and mentorship to champion insight-informed decisions, improve personalization, and demonstrate marketing impact for the company.

The TL;DR
• Role: Full Time
• Location: In-person – Rosemont, Illinois, USA
• Pay: $98000–$132000 yearly
• Team: Leads the marketing data team, partnering with Marketing leaders.
• Mission: To champion insight-informed decisions, democratize and socialize data, demonstrate marketing impact, and create analytics-driven value across marketing teams.
• Tech Stack: Analytical and statistical tools, visualization software, marketing data platforms

What You’ll Actually Do
• Lead: Guide the marketing data team, setting strategic goals and providing mentorship to foster insight-informed decisions and analytics-driven value.
• Partner: Collaborate with Marketing leaders to define audience, segmentation, and measurement requirements for multi-channel campaign delivery.
• Strategize: Develop and implement first- and third-party marketing analytics strategies to effectively collect, manage, and activate data for improved personalization and performance.
• Model: Design, implement, and refine multi-touch attribution models and media mix plans to maximize marketing ROI, ensuring data accuracy and integrity.
• Govern: Oversee all marketing data practices to ensure adherence to privacy regulations and internal policies, partnering with MarTech and IT for clean data pipelines and managing external vendor relationships.

The Must-Haves
• Background: Senior Manager level with a minimum of 10 years of progressive experience in marketing analytics, business intelligence, data science, or digital marketing.
• Experience: Deep expertise in marketing measurement, including multi-touch attribution, marketing mix modeling, omnichannel performance frameworks, and KPI governance. Demonstrated experience in leading people, talent development, and team building.
• Skills: Expertise with analytical and statistical tools, visualization software, and marketing data platforms. Excellent written and verbal communication skills, along with the ability to adapt to evolving business needs and prioritize appropriately.
• Bonus: Knowledge related to digital banking, and retail and commercial banking.