Product Marketing Manager – Solutions

Job Description

Product Marketing Manager – Solutions | Zendesk

The Tone:
This is a full-time, hybrid role at Zendesk, requiring local office attendance for part of the week, with the specific schedule determined by the hiring manager. Zendesk builds software to bring calm to customer service, powering billions of conversations and advocating for digital-first customer experiences. This role is crucial for leading the go-to-market strategy, crafting compelling messaging for multi-product solutions, and equipping sales teams to drive pipeline and revenue growth.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid – requires local office attendance
• Pay: $127000–$191000 yearly
• Mission: Lead the go-to-market strategy, development, and execution for multi-product solutions and select industries to drive pipeline growth.

What You’ll Actually Do
• Strategy: Lead the strategy, development, and execution of comprehensive go-to-market launches for multi-product solutions and select industries.
• Messaging: Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers.
• Content: Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies.
• Collaboration: Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions.
• Enablement: Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value.

The Must-Haves
• Background: Manager-level professional with dedicated experience in B2B SaaS product marketing and solutions marketing.
• Experience: 10+ years of progressive B2B SaaS product marketing experience, including proven experience in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions.
• Skills: Exceptional storytelling abilities, strong cross-functional leadership capabilities, deep understanding of enterprise buying cycles and value-based selling, data-driven mindset with experience defining and measuring marketing metrics, and proven experience utilizing advanced AI tools for daily work and projects.
• Bonus: Direct experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems.