APAC CMI G100 Lead

Job Description

APAC Consumer & Marketing Insights Lead – FMCG (G100) | NielsenIQ

The Tone:
This is a strategic commercial leadership role at NielsenIQ, focused on the Asia Pacific region. NielsenIQ provides essential consumer and marketing insights for the FMCG industry. This role is critical for driving growth, solution adoption, and revenue acceleration across NielsenIQ’s largest Global 100 FMCG clients, thereby strengthening the company’s market leadership position in APAC.

The TL;DR
• Role: Full Time
• Location: Asia Pacific region
• Team: Consumer & Marketing Insights (CMI) team, collaborating closely with Product, Sales, Analytics, Innovation, RMS, and Delivery teams.
• Mission: Own the Consumer & Marketing Insights (CMI) growth agenda for Global 100 FMCG clients in APAC, driving commercial impact through strategic leadership and collaboration.

What You’ll Actually Do
• Commercial Leadership: Own the APAC CMI business plan and revenue growth strategy for G100 FMCG clients, prioritizing high-value opportunities and optimal solution portfolios.
• Client Relationship Management: Lead strategic client engagements, major proposals, and multi-market RFPs to develop senior client relationships and drive sustainable revenue growth.
• Market & Product Strategy: Build and execute regional go-to-market strategies targeting key decision-makers and headquarters, while influencing global product strategy to ensure APAC market needs are represented.
• Solution Commercialization: Drive cross-sell and upsell opportunities across CMI, Analytics & Advisory, Innovation, RMS, and Qualitative solutions, leading solution adoption across priority clients and markets.
• Cross-functional Collaboration: Act as the regional connector across Sales, Product, Delivery, and Client Success teams, fostering a high-performing G100 community for best practice sharing and execution excellence.

The Must-Haves
• Background: Minimum 10+ years of experience in the insights industry, with mandatory agency-side experience and expertise in FMCG consumer research specific to APAC.
• Experience: 10+ years of experience in the insights industry, with significant experience in strategic commercial leadership and driving revenue growth within complex client environments.
• Skills: Ability to effectively capture client needs and translate them into NielsenIQ’s unique solution portfolio, expert communication in a cross-cultural environment, and a collaborative mindset with an entrepreneurial spirit.
• Bonus: Prior client-side experience is a plus.