Digital Product Expert – MarTech Product Management

Job Description

Digital Product Expert | Mashreq

The Tone:
This is a full-time role at Mashreq, a leading bank focused on retail banking innovation. The company is dedicated to enhancing customer experience through advanced digital products and services. This role is critical for the Digital Squad within the Retail Banking Group, responsible for the end-to-end development, management, and rollout of commercial digital offerings and self-service platforms. The position directly impacts customer satisfaction and business growth by ensuring seamless, engaging, and effective digital interactions.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – United Arab Emirates

• Team: Retail Banking Group’s Digital Squad – Engagement & Content, reporting to the Product Owner/MarTech Lead.
• Mission: To optimize customer experience by developing and managing engaging digital products, services, and self-service platforms within the Retail Banking Group.
• Tech Stack: MarTech, CRM, CDP, customer data unification, segmentation, personalization, activation, enterprise architecture integration for CDP/CRM platforms.

What You’ll Actually Do
• Team Leadership: Lead a cross-functional team comprising Engineers, Platform Admins, Subject Matter Experts, Technical Leads, Designers, and QAs to achieve business and customer needs through digital delivery.
• Backlog Management: Constantly evaluate and prioritize the team’s backlog, defining stories to streamline execution while maintaining the conceptual and technical integrity of features for the platform.
• Stakeholder Collaboration: Collaborate with IT, Compliance, ISG, Architecture, Operations, CX Team, Legal, and all relevant stakeholders to deliver optimal platform features and functionalities.
• Digital Platform Development: Develop intuitive platform features and deploy seamless user experiences to drive digital adoption, improve customer engagement, and increase share of wallet and balances.
• Vendor and Project Management: Manage external vendors from RFP development and evaluation through onboarding and daily collaboration, ensuring project and feature delivery within committed timelines, budget, and quality standards.

The Must-Haves
• Background: A Digital Product Expert with deep understanding of marketing, product management, channel, and process optimization, focused on achieving optimum customer experience.
• Experience: Minimum 7+ years’ experience in MarTech, CRM, or CDP with proven success in large-scale programs, managing multiple external vendors, and delivering enterprise projects across multiple countries. Hands-on experience with customer data unification, segmentation, personalization, activation, and platform migrations.
• Skills: Skilled in defining platform vision, roadmap, and execution in alignment with business and compliance needs, deep understanding of integrating CDP/CRM platforms into wider enterprise architecture, familiarity with Consumer Protection Regulations (CPR) and regional data privacy requirements, and strong analytical and ROI measurement skills.