Senior Leader, Integrated Marketing, Neurosciences

Job Description

Senior Director, Integrated Marketing, Neurosciences | Medical University of South Carolina

The Tone:
This is a full-time role at Medical University of South Carolina, located in Charleston, South Carolina, USA. The university is dedicated to shaping the future of neurological care, accelerating innovation, and improving outcomes for patients across South Carolina. This position is vital for modernizing marketing strategies and driving integrated communications for Neurosciences, connecting scientific discovery with specialized patient care.

The TL;DR
• Role: Full Time
• Type: Regular
• Location: In-person – Charleston, South Carolina, USA

• Team: Office of Communications and Marketing (OCM), reports to Enterprise Deputy Chief Marketing Officer
• Mission: Owns driving integrated marketing for Neurosciences to evolve and modernize marketing strategies and improve patient outcomes.
• Tech Stack: PESO (paid, earned, shared, owned) channel strategy

What You’ll Actually Do
• Strategic Planning: Establish strategic vision and lead development of heart & vascular-focused marketing communication strategies across enterprise, clinical, academic, and research missions for MUSC.
• Campaign Execution: Design and execute integrated marketing campaigns and digital journeys tailored to key heart & vascular audiences.
• Stakeholder Management: Serve as the primary liaison between heart & vascular service line leaders and OCM, ensuring consistent communication and strategic alignment.
• Performance Measurement: Leverage market research, competitive intelligence, CRM insights, and analytics to inform strategy and measure effectiveness and ROI of marketing efforts.
• Market Intelligence: Proactively monitor industry trends to inform long-term planning and growth strategies, developing data-driven business cases that justify marketing investments.

The Must-Haves
• Background: Bachelor’s degree in marketing, business, or a related field, leading at a senior level.
• Experience: 10+ years of relevant experience; demonstrated ability to lead through influence, build consensus across diverse stakeholder groups, manage complex campaigns, and experience with PESO channel strategy.
• Skills: Integrated marketing communications, strategic planning, campaign execution, data-driven analysis, stakeholder relationship management.
• Bonus: Master’s degree (MBA, MHA, or equivalent); experience leading integrated marketing for neurosciences or other complex clinical service lines; experience in a university, academic health system, or integrated delivery network environment.