Marketing Manager, B2B Lifecycle

Job Description

Marketing Manager, B2B Lifecycle | Money-Media

The Tone:
This is a full-time role at Money-Media, located in Hybrid – London, United Kingdom. Money-Media, part of The Financial Times, is a globally recognised news organisation committed to delivering quality information and services worldwide with authority and accuracy. This role is crucial for owning and developing B2B lifecycle strategies that drive renewal rates and customer value growth, directly contributing to the company’s commercial success within its professional and specialist portfolios. You will create work that matters by ensuring customers receive valuable impartial journalism in a polarised world.

The TL;DR
• Role: Full Time
• Type: Full Time
• Location: Hybrid – London, United Kingdom

• Team: Experience and Lifecycle Centre of Excellence, reporting to the Head of B2B Lifecycle
• Mission: Own and develop defined areas of the B2B lifecycle strategy to improve renewal rates and customer value growth through cross-sell and upsell.

What You’ll Actually Do
• Own and develop lifecycle plans and a portfolio of programs focused on renewal, retention, cross-sell, and upsell for B2B portfolios.
• Translate the overall B2B lifecycle strategy into quarterly priorities and measurable commercial outcomes, identifying customer needs and opportunities.
• Define program and campaign objectives, customer journeys, content direction, and KPIs, developing comprehensive briefs for Marketing Automation.
• Manage the performance of lifecycle programs within your remit, defining KPIs, monitoring progress, identifying risks, and recommending interventions.
• Lead the testing and optimisation roadmap for your lifecycle portfolio to maximize impact on renewal and customer expansion.

The Must-Haves
• Background: Manager-level professional with significant experience in CRM, lifecycle, retention, renewal, expansion, or customer marketing.
• Experience: Proven experience owning customer marketing programmes and defining plans, KPIs, and commercial outcomes within a commercial B2B or subscription environment.
• Skills: Strong analytical and commercial skills, excellent written and verbal communication, strong planning and prioritisation skills, and strong creative judgement.
• Bonus: An interest in journalism and media, alongside an understanding of how large or complex media organisations operate.