Marketing and Go-To-Market Specialist

Job Description

Marketing & GTM Specialist, Apparels and Protective Gears | BRP

The Tone:
This is a full-time hybrid role at BRP, located in Canada (Quebec). BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. This role is crucial for orchestrating the marketing and go-to-market strategies for apparel and helmets, influencing product offerings and driving global sales and brand recognition.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid – Canada (Quebec)

• Team: Apparel team
• Mission: Create and manage diverse marketing initiatives for apparel and helmets, from product launches to go-to-market execution.
• Tech Stack: Microsoft Excel, PowerPoint

What You’ll Actually Do
• Content Production: Plan and create content production schedules in close collaboration with vehicle marketing teams, agencies, and sales.
• Collection Launches: Orchestrate annual launches of clothing collections for international dealers and the public, covering communications and launch events.
• Sample Management: Coordinate sample orders and distribution to support marketing content initiatives and stakeholder needs.
• Market Analysis: Partner with stakeholders and product development to gauge market trends, identify opportunities, and define product line direction and marketing scenarios.
• Retail Strategy: Analyze and enhance in-store product recognition and differentiation through silent salesperson strategies, labels, and informational panels.

The Must-Haves
• Background: Bachelor’s degree in Marketing.
• Experience: 3 to 5 years of experience in marketing, sales, or clothing.
• Skills: Strong multitasking and prioritization skills, excellent communication and mandate understanding, proficiency in French and English, extensive skills in Microsoft Excel and PowerPoint.