Product Manager – Deposit Products Strategy

Job Description

Senior Product Owner – Portfolio and Proposition | Mashreq

The Tone:
This is a full-time role at Mashreq, located in Pakistan. Mashreq aims to enhance its deposit products and propositions, driving customer growth and value across diverse segments. This position is crucial for defining product strategy, optimizing profitability, and ensuring an exceptional customer experience through robust lifecycle management and innovative offerings. The role empowers the bank to differentiate its market offerings and deepen customer relationships.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person Pakistan
• Mission: Owns the strategy, development, and lifecycle management of deposit products and customer value propositions to drive growth and profitability for Mashreq Bank in Pakistan.

What You’ll Actually Do
• Strategize: Define and execute the comprehensive strategy for deposit products and propositions, ensuring alignment with the bank’s overall objectives and market trends.
• Optimize: Monitor and manage deposit product profitability, pricing strategies, and interest/profit rate structures, while ensuring a seamless customer experience and addressing feedback.
• Enhance: Design, refine, and align customer value propositions (CVPs) for diverse customer segments through product bundling, benchmarking against competitors for differentiation and relevance.
• Grow: Drive customer acquisition, engagement, retention, and lifetime value by launching segmental CVPs and executing data-driven lifecycle strategies, including loyalty and win-back campaigns.
• Deepen: Develop and implement cross-sell strategies using analytics and customer insights to encourage multi-product adoption and ensure a seamless digital experience for new product integration.

The Must-Haves
• Background: Bachelor’s degree in business, finance, marketing, or a related field, with a focus on senior-level product, portfolio, and lifecycle management.
• Experience: Minimum 8 years of experience in product, portfolio, and lifecycle management, demonstrating strong analytical and problem-solving skills for data-driven decisions.
• Skills: Excellent negotiation, communication, and interpersonal skills; in-depth knowledge of digital banking trends, technologies, and customer behaviors; knowledge of regulatory requirements and industry best practices; ability to adapt with flexibility.
• Bonus: An MBA or other relevant postgraduate degree.