Product Growth Manager

Job Description

Product Growth Manager | Paramount

The Tone:
This is a full-time role at Paramount, with salary applicable to locations including New York, California, Colorado, and Washington state. Paramount is a company dedicated to entertaining the planet by unleashing the power of content, built upon a foundation of well-known brands and stars. This role is crucial for the CBS Sports app, ensuring that the features and experiences built are effectively discovered, adopted, and retained by users, contributing directly to the app’s overall growth and success.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – New York, USA
• Pay: $98400–$147600 yearly
• Team: App Product Team
• Mission: Make sure what we build gets found, adopted, and kept.
• Tech Stack: Amplitude, Mixpanel, AppsFlyer, Branch, Adjust, Braze, Iterable, Airship, Apple Search Ads, Google App Campaigns

What You’ll Actually Do
• Growth Strategy: Own a growth roadmap for the CBS Sports app, scoped and prioritized alongside feature development work.
• User Funnel Optimization: Own onboarding, activation, and in-product feature discovery, from problem definition through shipped changes.
• App Store Performance: Own the app store listing as a conversion surface, including testing, positioning, and editorial pitches for featuring.
• Paid User Acquisition: Own paid acquisition for the app, optimizing toward high-LTV users and aligning spend to the roadmap and the sports calendar.
• Performance Measurement: Define the growth instrumentation and reporting the product team runs on, monitoring installs, adoption, engagement, retention, and funnel performance to act on insights.

The Must-Haves
• Background: Bachelor’s degree or equivalent practical experience, with 5+ years in growth product management, product growth, or mobile growth.
• Experience: Proven experience owning a growth funnel end to end, including shipping changes to a live product, and hands-on experience running paid user acquisition campaigns (Apple Search Ads, Google App Campaigns, or similar).
• Skills: Fluency with app metrics such as installs, CAC and LTV, activation, adoption, retention, and cohort analysis; experience running A/B tests and making calls off the results; ability to think in funnels and identify meaningful numbers.
• Bonus: Experience embedded on a product and engineering team in an Agile environment; background in sports, streaming, media, or consumer subscription apps; familiarity with ASO and app store editorial and featuring processes; experience with product analytics (Amplitude, Mixpanel), attribution (AppsFlyer, Branch, Adjust), and lifecycle tools (Braze, Iterable, Airship); a real interest in sports and how the sports calendar shapes fan behavior.