Director of Sales

Job Description

Director of Sales | Integral Senior Living

The Tone:
This is a Director-level role at Integral Senior Living, a company that proudly manages care and lifestyle-focused Independent Living, Assisted Living, and Memory Care communities across California and surrounding areas. This position is central to achieving community occupancy targets by inspiring prospective residents to join the community through multi-communication platforms. The Director of Sales contributes to purpose-driven environments where residents thrive and team members feel valued, empowered, and supported, as part of an organization recognized for being a Great Place to Work from 2022–2026.

The TL;DR
• Role: Full Time
• Location: In-person
• Team: Reports to the Executive Director and collaborates with Regional Sales Leadership and marketing teams.
• Mission: To connect with prospective residents, convert leads into move-ins, and achieve occupancy and net revenue targets for the community.
• Tech Stack: Microsoft Office (Word, Excel, Outlook, Power Point), Sales CRM systems

What You’ll Actually Do
• Lead Sales Operations & Strategy: Interact with all leads through multiple channels, build customer-focused relationships, and execute the Sales Playbook to convert prospects into residents, achieving budgeted occupancy and net revenue goals through professional selling skills and proper discovery techniques.
• Drive Occupancy & Revenue: Strive to meet predetermined monthly sales goals by determining and utilizing revenue drivers like pricing, incentives, and inventory management, while also analyzing sales metrics to make recommendations on business operations that improve community NOI.
• Conduct Market and Competitive Analysis: Perform quarterly competitive market research on established and new communities, including product ranking, and prepare general market analysis, identifying competitive opportunities and threats to present strategic alternatives to the Executive Director and Regional Sales Leadership.
• Develop External Referral Networks: Identify, cultivate, and manage an effective network of non-paid referral sources by planning and executing monthly presentations to professional contacts and leading collaborative referral development meetings with the executive team to expand the network.
• Manage Resident Onboarding & Transition: Oversee the entire resident move-in process, which includes facilitating the Move-In Packet, coordinating the Resident Assessment with the clinical team, ensuring all state-mandated paperwork is completed by the move-in date, and preparing administrative files for a smooth, compliant transition into the community.

The Must-Haves
• Background: Director-level career. A Bachelor’s degree in marketing, Business, Public Relations, or a related field is preferred.
• Experience: Demonstrated experience working with sales CRM systems to track leads and sales activities.
• Skills: Proficient in Microsoft Office (Word, Excel, Outlook, Power Point), professional selling skills, competitive market analysis, and revenue optimization strategies.
• Bonus: Two years of experience in marketing or sales within a senior living setting.