Go-to-Market Operations Analyst

Job Description

GTM Intern, Growth Operations | Simular

The Tone:
This is an internship at Simular, available across multiple listed locations. Simular is experiencing rapid growth in its lead generation, but its existing systems for capturing and routing these leads are still under development. This role is critical for addressing the challenge of a messy go-to-market funnel by building and refining the underlying operational plumbing. Doing this work well is essential for converting potential leads into a compounding pipeline, rather than one that leaks.

The TL;DR
• Role: Internship
• Location: Multiple locations

• Mission: Own the operational layer of the go-to-market motion, ensuring leads are captured, scored, routed, and measured effectively.
• Tech Stack: HubSpot, Salesforce, Zapier, Airtable, SQL, Python

What You’ll Actually Do
• Lead Flow: Manage the end-to-end inbound lead flow, from capture and deduplication to enrichment and routing, ensuring no leads are missed.
• Lead Scoring: Develop and refine lead scoring and segmentation rules based on conversion performance.
• Data Integrity: Maintain the cleanliness and trustworthiness of the CRM and GTM tooling, which is vital for all subsequent business decisions.
• Reporting: Construct essential funnel reporting, including weekly conversion rates, stage drop-offs, and channel efficiency metrics for team review.
• Automation: Automate repetitive go-to-market tasks using no-code tools and light scripting, creating scalable and reusable systems.

The Must-Haves
• Background: Pursuing a Bachelor’s or Master’s degree in Business, Economics, Information Systems, or a related field, or equivalent experience. This is an entry-level internship.
• Experience: Prior work with CRM, automation, or analytics tooling (e.g., HubSpot, Salesforce, Zapier, Airtable). Demonstrated comfort with serious-level spreadsheet use.
• Skills: Familiarity with SQL or Python, or a strong desire to learn. Ability to think in systems and build repeatable processes. Understanding of funnels and attribution principles. Keen attention to detail to prevent downstream data issues.
• Bonus: Experience building dashboards or previous operations work within a startup environment.