Director, Institutional Marketing – Institutional Marketing Strategy

Job Description

Director, Institutional Client Marketing | New York Life Insurance Company

The Tone:
This is a full-time role at New York Life Insurance Company, with a hybrid work schedule. New York Life Investment Management (NYLIM) manages over $800 billion in assets for institutional, retail, and insurance clients globally, combining specialized expertise with the stability of New York Life. This role is crucial for shaping and advancing NYLIM’s global institutional marketing strategy, strengthening its market positioning, and driving integrated initiatives to support business growth. The Director will provide strategic guidance and lead efforts to enhance client engagement and commercial outcomes across various institutional client segments.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid
• Pay: $137000–$195500 yearly
• Team: Global Institutional Marketing team, reporting to Head of Global Institutional Marketing
• Mission: Shape and advance the firm’s global institutional marketing strategy to strengthen positioning across institutional client channels and drive business growth.

What You’ll Actually Do
• Strategy Development: Partner with marketing, distribution, and communications colleagues to shape and advance the global institutional marketing strategy, aligning priorities with business objectives.
• Subject Matter Expertise: Serve as a recognized subject matter expert, providing strategic guidance on market positioning, client trends, and go-to-market opportunities within institutional and insurance asset management.
• Integrated Marketing Leadership: Lead the development of integrated marketing strategies and thought leadership initiatives to strengthen positioning across institutional client segments, focusing on Insurance Asset Management.
• Messaging and Go-to-Market: Partner with investment teams, product management, and distribution leadership to develop differentiated messaging and integrated go-to-market strategies for investment capabilities.
• Cross-functional Initiative Management: Lead highly complex, cross-functional marketing initiatives across investment affiliates and global distribution partners to drive coordinated execution and business impact.

The Must-Haves
• Background: Director level with experience in asset management, institutional investment management, or related financial services sectors. Bachelor’s degree preferred.
• Experience: 8-10 years of marketing experience, including marketing both public and private market investment capabilities to institutional audiences. Proven ability to influence senior leaders and lead complex, cross-functional marketing initiatives.
• Skills: Strong knowledge of insurance general account investing, private credit, private equity, real assets, infrastructure, and other alternative investment strategies. Demonstrated ability to translate complex investment concepts into compelling client-focused narratives. Strategic thinking, with excellent written, verbal, presentation, analytical, and project management skills.
• Bonus: MBA, CAIA, or other advanced degree.