Marketing Assistant – Field-based Marketing

Job Description

Marketing Assistant | Platinum Coastal Group

The Tone:
This is an entry-level, fully in-person Marketing Assistant position at Platinum Coastal Group, where daily collaboration with team members on-site is essential. The company is actively seeking an ambitious and driven individual to join its team, focusing on strategic initiatives that enhance brand visibility, deepen customer engagement, and significantly contribute to overall revenue growth. This role is crucial as a key contributor to the marketing team, offering vital support in the careful planning and successful rollout of campaigns designed to connect effectively with target audiences and align with broader business objectives. Platinum Coastal Group is committed to investing in its talent, providing comprehensive paid training, valuable real-world experience, and clearly defined pathways for professional growth and advancement within the company.

The TL;DR
• Role: Early Career
• Location: In-person
• Team: Part of the Marketing Team, assisting in campaign planning and rollout efforts.
• Mission: To increase brand visibility, deepen customer engagement, and contribute to revenue growth through strategic marketing initiatives.

What You’ll Actually Do
• Brand Exposure: Actively participate in various on-site marketing and promotional activities specifically designed to broaden the company’s brand exposure and increase public recognition.
• Customer Growth: Contribute to customer acquisition efforts by assisting with structured outreach initiatives aimed at expanding the customer base.
• Market Insights: Systematically perform detailed market analysis to identify emerging trends, understand key customer behaviors, and evaluate relevant performance metrics to inform strategy.
• Presentations: Prepare and deliver compelling product and brand information in diverse settings, including retail environments and live event engagements, to effectively communicate value.
• Campaign Optimization: Review and analyze comprehensive campaign data, then provide actionable insights and recommendations to continuously optimize and improve the effectiveness of future marketing efforts.

The Must-Haves
• Background: Early career professional, ideally holding a Bachelor’s degree in marketing, sales, communications, or a closely related field. Candidates with equivalent professional experience or demonstrated strong potential for success in these areas will also be given full consideration.
• Experience: Possess 0–3 years of experience, which can include roles in marketing, sales, communications, or relevant internships. While this experience is considered an asset, it is not strictly mandatory for applicants.
• Skills: Exhibit strong interpersonal communication and confident public speaking abilities. Demonstrate proficiency in written communication and presentation skills. Possess strong analytical and creative problem-solving capabilities, alongside effective relationship management skills.
• Bonus: A highly professional, dependable, and exceptionally organized individual. Must be detail-oriented, capable of effectively prioritizing and managing multiple responsibilities concurrently. An adaptable team player who thrives and performs effectively in rapidly changing work environments.