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Public Relations & Social Media Intern
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Job Description
Public Relations& Social Media Intern | Groot PR
The Tone:
This is an internship at Groot PR, located in Jupiter, FL. Groot PR is a female-owned boutique PR agency that provides traditional public relations, media relations, and social media content creation for a diverse roster of clients. This role is crucial for supporting the agency’s growth and operations, offering an intern immediate, hands-on experience across various aspects of the business.
The TL;DR
• Role: Internship
• Type: Part-time (3 days per week, 6 hours per day)
• Location: In-person, Jupiter, FL
• Team: Female-owned boutique PR agency
• Mission: Support traditional PR, media relations, and social media content creation for four diverse clients within luxury lifestyle, entertainment, and entrepreneurial spaces.
• Tech Stack: Canva, CapCut, Excel, Google Sheets
What You’ll Actually Do
• Event Support: Support event execution and provide on-site assistance for various client initiatives.
• List Management: Organize and maintain client and media contact lists using Excel and Google Sheets.
• Media Research: Conduct comprehensive research across digital, print, podcast, and broadcast outlets to build targeted media lists.
• Press Materials: Draft and format press materials and support outreach strategy for media relations.
• Content Creation: Produce creative social media content, including reels, static posts, and stories, using Canva and CapCut.
The Must-Haves
• Background: Student eligible for college credit, with an interest in media, events, branding, and communications.
• Experience: Demonstrated proficiency in Canva, CapCut, Excel, and Google Sheets. Experience creating reels, static posts, and stories, alongside research and database management.
• Skills: Strong writing and communication abilities, a creative eye for content and design, high organizational skills with attention to detail, and a professional, confident demeanor.
• Bonus: Proactive and self-sufficient approach, comfortable assisting with cold outreach to journalists, and a willingness to quickly learn new tools.
