Marketing Assistant – Field Marketing

Job Description

Marketing Assistant | Platinum Coastal Group

The Tone:
This is a fully in-person Marketing Assistant role at Platinum Coastal Group, requiring immediate availability and regular on-site collaboration. The company seeks an ambitious and driven individual to blend field-based marketing efforts with essential office support responsibilities. This entry-level position is crucial for executing campaigns that enhance brand visibility, deepen customer engagement, and drive revenue growth, offering a clear path for professional development.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, within commuting distance

• Team: Key contributor to the marketing team
• Mission: To actively support the marketing team by planning and executing campaigns that significantly increase brand visibility, deepen customer engagement, and directly contribute to overall revenue growth.

What You’ll Actually Do
• On-Site Campaigns: Participate directly in field-based marketing and promotional activities to expand brand exposure and reach target audiences.
• Customer Acquisition: Contribute to strategic customer acquisition efforts through structured outreach initiatives designed to attract new clients.
• Market Analysis: Conduct thorough market analysis to identify emerging trends, understand customer behaviors, and track key performance metrics for informed decision-making.
• Brand Presentations: Develop and deliver compelling product and brand presentations effectively in diverse settings, including retail environments and live events.
• Campaign Optimization: Review comprehensive campaign data, provide actionable insights, and recommend strategic adjustments to optimize future marketing efforts for improved results.

The Must-Haves
• Background: Others. This entry-level role is open to individuals with strong potential, requiring foundational knowledge or keen interest in marketing, sales, or communications principles.
• Experience: Up to three years of experience in marketing, sales, communications, or relevant internships is highly valued, though not strictly mandatory for applicants demonstrating strong aptitude.
• Skills:
• Public Speaking & Presentation Delivery: Ability to confidently engage audiences and convey information clearly in various settings.
• Written Communication & Analytical Thinking: Capacity to articulate ideas effectively in writing and apply strong analytical skills to solve problems creatively.
• Relationship Management: Proficiency in developing and maintaining professional relationships with vendors, partners, and clients.
• Organizational & Adaptability: Highly organized with the ability to prioritize tasks, manage multiple responsibilities, and thrive in fast-moving environments.
• Bonus: A Bachelor’s degree is preferred, especially in marketing, business, or a related field, but equivalent practical experience and demonstrated potential are also strongly considered.