Job Description

Growth & Outreach Operator

Company: SnowGroup

Location: Remote (North America preferred)

Compensation: Deferred Compensation + Equity tied to campaign outcomes

Application Method: Email only to jobs@snowgroup.ca

About the Role

This is a highly operational role focused on pipeline engineering and conversion optimization, not a creative marketing position. SnowGroup is actively raising capital with a MAY deadline, requiring a robust outreach engine for two simultaneous fundraising lanes.

Founder Note

SnowGroup is in an active capital raise. MAY deadline. Two lanes running simultaneously. Both need an outreach engine built and running now. This is pipeline engineering. Not brand. Not content. Not social. If you live in Lemlist, HubSpot, or Mailchimp and measure everything in conversions — read on.

About SnowGroup

Website: snowgroup.ca

Crowdfunding Campaign: frontfundr.com/snowgroup

SnowGroup is building the infrastructure layer for mountain economy commerce — transport, lodging, rentals, group coordination — across winter travel corridors globally.

Current Traction:

• $550K+ MVP revenue
• $2M historical transport revenue
• Live crowdfunding campaign on FrontFundr
• Active private placement running in parallel

The story is there. The outreach engine is not. That is what you build.

Key Responsibilities & Ownership Across Two Lanes

Lane 1 — FrontFundr Crowdfunding Campaign – LIVE (coming soon section)

Target: Retail investors. Skiing community. Outdoor enthusiasts. Lifestyle-aligned consumer investors.

You own:

• Outreach sequences built and deployed to drive traffic to the FrontFundr campaign page
• List sourcing and segmentation — skiing, outdoor, travel, retail investor networks
• Re-engagement flows for soft-circle contacts who haven’t committed
• Conversion tracking from first email to completed investment
• Weekly analytics — open rates, click-through, page visits, commitments

One metric that matters: retail investors committing on FrontFundr.

Lane 2 — Private Placement

Target: Accredited investors. HNWIs. Family offices. Angel networks. Venture-adjacent contacts.

You own:

• Outreach sequences built and deployed to surface and warm qualified private leads
• List sourcing — accredited investor networks, angel groups, family office contacts
• Pre-meeting warm sequences so the founder walks in with context already established
• Post-meeting follow-up for leads that have gone cold
• CRM current at all times — every contact, every status, no gaps
• Weekly pipeline report every Monday — numbers only

One metric that matters: qualified leads moving toward a commitment.

Across Both Lanes

• HubSpot, Lemlist, Mailchimp — whichever combination converts fastest
• Deliverability managed, not assumed
• A/B testing on subject lines, sequences, CTAs
• Separate reporting per lane, delivered together every Monday

Who You Are (You Belong Here If)

• You have run outbound campaigns at volume across two distinct audiences and can prove it.
• You know deliverability.
• You optimize until something converts.
• Open rates are a starting point, not a destination.

Who You Are Not (You Don’t Belong Here If)

• Your portfolio is decks, mood boards, or follower counts.

Application Requirement: Operator Brief

Required: In 3–5 short paragraphs, address the following:

1. How you’d approach Lane 1 and Lane 2 differently
2. Which tools you’d deploy and why
3. What conversion outcome you’d target across both lanes by day 15

Proof of execution over resume. Always.

To Apply:

Email your Operator Brief (and any supporting proof of execution) to jobs@snowgroup.ca.