Jr. Web Marketing Specialist – Analytics Track

Job Description

Jr. Web Marketing Specialist – Analytics Track | WebFX

The Tone:
This is an entry-level, full-time role at WebFX, located in Harrisburg, PA. WebFX is a rapidly growing, full-service digital marketing agency, consistently recognized as a “Best Place To Work” in Pennsylvania, with a global team dedicated to providing world-class digital marketing solutions to mid-size businesses. This position serves as a foundational step on the marketing team, focusing on developing expertise in analytics and strategy. The role is designed for an entry-level candidate with strong academics who is eager to learn and contribute to client success by mastering various digital marketing disciplines.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, Harrisburg, PA
• Pay: $47000–$50000 yearly
• Mission: This role is responsible for learning to plan and execute diverse digital marketing strategies, analyze campaign performance data, and conduct essential marketing research to drive and achieve positive, data-driven results for clients.
• Tech Stack: Excel/Google Suite, Google Analytics, Basic HTML, Google Ads, RevenueCloudFX

What You’ll Actually Do
• Digital Strategy Execution: Plan and execute data-driven SEO, PPC, content, CRO, and email marketing campaigns for clients, including performing light editing on client websites to implement content and correct errors.
• Performance Analysis: Analyze marketing campaign performance data using platforms like Google Analytics and RevenueCloudFX, interpret web analytics, demographic data, and market research, and prepare monthly reports to inform strategy updates.
• Research and Testing: Conduct comprehensive industry and competitor analysis, perform keyword research, and execute A/B, website usability, and conversion rate tests to determine optimal strategies and provide client recommendations.
• Client Relationship Support: Collaborate with senior digital marketers on significant client accounts and campaigns, occasionally participating in client meetings to report on strategy and results.

The Must-Haves
• Background: A Bachelor’s Degree in any major, demonstrating strong academics with a GPA of 3.4 or above. This is an entry-level position for upcoming grads or recent graduates.
• Experience: Prior experience working in any field (e.g., part-time, summer job, internship) and customer service experience are suggested.
• Skills: Strong verbal and written communication skills, alongside analytical and research abilities.
• Bonus: Prior digital marketing experience or copywriting for the web experience is a plus. Candidates should also demonstrate an interest in web technology, be professional, dependable, self-motivated, and take pride in producing high-quality work. A proactive approach to problem-solving, a commitment to lifelong learning, and the ability to think both creatively and analytically using data are highly valued.