Growth Marketing Intern — Community & Stakeholder Growth

Growth Marketing Intern — Community & Stakeholder Growth (Remote, Unpaid)

About Lillup

At Lillup, we build AI-native products that help individuals and organizations capture, structure, and activate knowledge at scale. We operate with agility, committed to rapid iteration in real-world conditions, and hold a deep reverence for craft—be it in product development, engineering, or storytelling. Joining Lillup as an intern means stepping into a high-ownership environment where your contributions will directly shape our growth engine and market presence.

Role Description

This is a remote internship opportunity for a Growth Marketing Intern — Community & Stakeholder Growth. You will collaborate closely with leadership, product, and engineering teams to define and execute Lillup’s overarching growth strategy, grounded in a community-first approach. Your core mission will be to build a robust network of stakeholders—including ambassadors, influencers, partners, and domain experts—and transform this vibrant ecosystem into a repeatable acquisition and activation engine.

This pivotal role demands a blend of strategic thinking and hands-on execution, encompassing:

• Market intelligence
• Positioning
• Content systems development
• Outreach initiatives
• Partnerships
• Growth experimentation
• Analytics and reporting

Key Responsibilities

1) Market & Audience Intelligence:

• Map target segments (buyers, users, advocates) by geographical region/time zone and maturity level (from early adopters to mainstream).
• Identify key communities where our target audience naturally gathers (e.g., LinkedIn, X/Twitter, Discord/Reddit niches, newsletters, events, schools, associations).
• Extract critical pain points and jobs-to-be-done, translating these insights into compelling messaging angles and testable campaign hypotheses.

2) Category Narrative & Messaging System:

• Build a scalable storytelling system, defining content pillars, formats, reusable templates, and consistent voice & tone rules.
• Produce clear, proof-driven messaging that performs effectively across diverse channels and resonates with various stakeholders.

3) Community & Stakeholder Engine (Ambassadors, Influencers, Partners):

• Build and manage a pipeline of stakeholders: including ambassadors, creators/influencers, community leaders, educational institutions, associations, and strategic partners.
• Run diverse collaboration formats: such as AMAs (Ask Me Anything), guest posts, co-written guides, short demo videos, interviews, webinars, and community events.
• Maintain a simple stakeholder CRM (e.g., Notion/Airtable) to track relationship stages, apply relevant tagging, and define clear next actions.

4) Content & Distribution Execution:

• Ship content designed specifically for distribution and conversion, moving beyond mere “posting.”
• Support channel execution on priority platforms (e.g., LinkedIn, X/Twitter, newsletters, dedicated communities).
• Help plan and execute lightweight SEO and landing-page briefs, focusing on intent mapping, positioning, and high-conversion copy.

5) Growth Experiments & Funnel Optimization:

• Run weekly growth loops: consistently following the cycle of hypothesis → build → launch → measure → iterate.
• Improve conversion rates across the entire funnel: from landing pages and waitlist/sign-up flows to onboarding sequences.
• Partner with engineering to implement robust tracking (events, UTMs) and ensure proper instrumentation for all experiments.

6) Analytics & Reporting:

• Track performance diligently and report insights clearly (identifying what worked, what didn’t, and what to test next).
• Maintain lightweight dashboards to monitor key metrics such as acquisition, activation, retention, referral performance, and the volume of content collaborations shipped.

Community-First Principles (Non-Negotiables)

• Stakeholders before audience: Prioritize building relationships with credible third parties (ambassadors, influencers, partners) before focusing on scaling broad reach.
• Value exchange only: Every collaboration must offer a clear reciprocal “give/get” (e.g., education, visibility, access, co-creation, attribution, referral value).
• Trust > vanity metrics: Optimize for qualified conversations, genuine referrals, and consistent repeat engagement—not superficial likes or follower counts.
• Proof-driven storytelling: Stakeholder content must be anchored in real artifacts, such as product demos, performance benchmarks, validated product learnings, and concrete use-cases.
• Community safety: Absolutely no spam, no scraping, and no deceptive tactics. Respect platform rules, user privacy, informed consent, and full disclosure at all times.

Ambassador Program Mechanics (Simple, Structured)

• Tiers: A clear progression from Explorer → Builder → Captain (based on tangible contribution, not follower count).
• Contribution Menu: A defined list of ways ambassadors can contribute, such as: providing product feedback, sharing a use-case, inviting peers, recording a 60-second demo, hosting a micro-event, or writing a short review.
• Cadence: Regular engagement with a monthly community call and weekly async updates (including highlights, roadmap snippets, and specific asks).

Key Performance Indicators (KPIs)

We will track the following metrics on a weekly basis:

• New stakeholder contacts added / qualified
• Active ambassadors (those who have contributed at least once in the last 30 days)
• Referral traffic + sign-ups attributed by stakeholder (via rigorous UTM discipline)
• Activation rate of referred users
• Number of collaborations shipped (maintaining a weekly cadence)
• Community retention (repeat contributions per month)

Qualifications

• Strong written communication skills: Ability to produce structured, clear, and persuasive content.
• Comfortable with data: Capable of interpreting metrics, identifying patterns, and making evidence-based arguments.
• Familiarity with growth fundamentals: Understanding of funnels, conversion optimization, retention strategies, and cohort analysis.
• Proficiency with common tools: Experience with platforms such as Notion/Airtable, basic analytics tools, landing page builders, and email workflow systems.
• Ability to work independently: Demonstrated ownership, reliability, and a strong documentation mindset in a remote environment.
• Interest in AI products and technical storytelling: Familiarity with developer/creator ecosystems is a significant plus.

Desired Skills & Mindset

What we will specifically look for in your approach:

• Execution Velocity: Your ability to ship weekly (e.g., pages, briefs, posts, outreach, experiments).
• Narrative Discipline: Your capacity to maintain consistent positioning across all channels and stakeholders.
• Experiment Mindset: Your eagerness to propose tests, define clear success metrics, and iterate rapidly.
• Distribution Awareness: Your understanding that “content” encompasses creation + packaging + strategic distribution.
• Operational Rigor: Your attention to detail in areas like UTMs, naming conventions, reporting cadence, and stakeholder tracking.

What We Offer

• High-ownership work with a direct and measurable impact on Lillup’s growth engine.
• Hands-on experience in building a community-led growth strategy from the ground up to repeatable loops.
• Exposure to a technical product and close collaboration with product and engineering teams.
• Flexible remote setup and mentorship on modern growth systems and best practices.

Important Notes

• This is an unpaid internship, specifically designed to provide practical learning and valuable real-world exposure.
• There is no guarantee of employment at the conclusion of the internship period.

How to Apply

Interested candidates should submit the following:

• A detailed resume outlining your relevant experience.
• A compelling cover letter explaining your interest in growth marketing, community building, and AI products—and specifically how your skills align with Lillup’s mission.
• A portfolio/links showcasing your work (e.g., GitHub, writing samples, Notion case studies, examples of landing pages, dashboards, or campaign outcomes).

Optional (Highly Valued): A 1-page “Community Growth Plan” including:

• Your proposed target stakeholder map (ambassadors, influencers, partners).
• 3 collaboration formats you would launch first.
• 3 growth experiments with clearly defined success metrics (focused on activation + referral, not just sign-ups).